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Dear amazing MakeUp in Paris community, We couldn’t be more grateful for the incredible moments we shared together at MakeUp in Paris! Your presence and enthusiasm brought beauty to life in the heart of the beauty capital. We want …

Explore the exciting landscape of inclusive beauty, where beauty brands are revolutionizing their product lines to cater to a wider range of skin tones, types, and specificities. Discover how the beauty industry is recognizing the importance of research and development tailored …

Are you ready to dive into the future of cosmetics formulation and witness the exciting trends and transformations that lie ahead? Join us and be captivated by a beauty revolution where nature, innovation, and conscious consumer choices harmoniously converge. …

Biotech, regenerative medicine, transhumanism, longevity, neuroscience, generative AI, pleasure, hedonism, emotional health, frugality, individual well-being, augmented beauty, asian hit shades, inclusivity… These are just a few examples of the diverse and cutting-edge topics that are shaping the beauty industry today. …

As the beauty industry continues to evolve, there’s a growing focus on the emotional connection between consumers and their beauty products. Encompassing mindful beauty practices, personalized experiences, innovative sensorial textures and tech-enabled innovations, all designed to promote mental wellness and improve …

When we searched for an ambassador for MakeUp in Paris, we looked for someone who possesses extensive industry expertise or having in-depth knowledge of the current challenges faced by beauty brands, or convinced by the added value of MakeUp …

MakeUp in Paris will open its doors on June 14 and 15! You’re invited! We are looking forward to inspire, inform and delight you with the latest creations of our exhibitors in terms of ingredients, formulation, packaging, accessories and turnkey …

As we know, the beauty industry is enjoying a renewed dynamism, which MakeUp in Paris was the center of for 2 days. From inspiration to innovation through creation, all the actors and ingredients of this new revival were present at …

Liliana Cosmetics will be hosting a visitor lounge at MakeUp in Paris. Liliana Cosmetics is a young company, what led you to launch your brand? I have two adult sons, two souls who accompany me in life. When one …

The iconic competition, MakeUp in IT Awards rewards annually cosmetic innovation in formulation, turnkey services, packaging, accessories and ingredients. The IT Awards Jury has already started reviewing the latest products submitted by exhibitors, while waiting for the selection committee’s …