MakeUp in World

2025 June, 18 & 19

From 10am to 6pm - Carrousel du Louvre, Paris

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The MakeUp in team is delighted to have welcomed you, enthusiastic and passionate, for its 14th edition! Right from the entrance, immersion in the history of beauty preceded a plunge into the future of cosmetics, with exploration of the …
Create your own cosmetics at “The Lab Atelier” Clean Emotional textures : Natural Pigments and Surprising Skin care. Welcome to The Lab Atelier, the new pop-up laboratory hosted by our partner Luisa Oliva and her team at MakeUp in Paris, where the …
After its incredible success at our US shows…. We’re thrilled to announce the launch of the Beauty Tank this year at MakeUp in Paris for the first time! As part of our commitment to nurturing all beauty brands, from …
We’re excited to invite you to our next edition, where the latest innovations and scientific advancements in beauty are taking over the show! Prepare to be inspired and informed as we showcase the latest offerings from our exhibitors, spanning …
Over the past few years, the market has seen the emergence of more and more brands with expert positioning and an assertive scientific image. The global market for cosmeceuticals, which target skin problems and are often sold in pharmacies, …
Discover a unique experience at the heart of responsible beauty with our brand-new feature: the Conscious Beauty Area, exclusively introduced at the upcoming edition of MakeUp in Paris on May 29 and 30, 2024. What is the Conscious Beauty …
Explore the exciting landscape of inclusive beauty, where beauty brands are revolutionizing their product lines to cater to a wider range of skin tones, types, and specificities. Discover how the beauty industry is recognizing the importance of research and development tailored …
Are you ready to dive into the future of cosmetics formulation and witness the exciting trends and transformations that lie ahead? Join us and be captivated by a beauty revolution where nature, innovation, and conscious consumer choices harmoniously converge. …
Biotech, regenerative medicine, transhumanism, longevity, neuroscience, generative AI, pleasure, hedonism, emotional health, frugality, individual well-being, augmented beauty, asian hit shades, inclusivity… These are just a few examples of the diverse and cutting-edge topics that are shaping the beauty industry today. …