MakeUp in World

2024 May, 29 & 30

From 10am to 6pm - Carrousel du Louvre, Paris

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Over the past few years, the market has seen the emergence of more and more brands with expert positioning and an assertive scientific image. The global market for cosmeceuticals, which target skin problems and are often sold in pharmacies, …
Discover a unique experience at the heart of responsible beauty with our brand-new feature: the Conscious Beauty Area, exclusively introduced at the upcoming edition of MakeUp in Paris on May 29 and 30, 2024. What is the Conscious Beauty …
Explore the exciting landscape of inclusive beauty, where beauty brands are revolutionizing their product lines to cater to a wider range of skin tones, types, and specificities. Discover how the beauty industry is recognizing the importance of research and development tailored …
Are you ready to dive into the future of cosmetics formulation and witness the exciting trends and transformations that lie ahead? Join us and be captivated by a beauty revolution where nature, innovation, and conscious consumer choices harmoniously converge. …
Biotech, regenerative medicine, transhumanism, longevity, neuroscience, generative AI, pleasure, hedonism, emotional health, frugality, individual well-being, augmented beauty, asian hit shades, inclusivity… These are just a few examples of the diverse and cutting-edge topics that are shaping the beauty industry today. …
When we searched for an ambassador for MakeUp in Paris, we looked for someone who possesses extensive industry expertise or having in-depth knowledge of the current challenges faced by beauty brands, or convinced by the added value of MakeUp …
MakeUp in Paris will open its doors on June 14 and 15! You’re invited! We are looking forward to inspire, inform and delight you with the latest creations of our exhibitors in terms of ingredients, formulation, packaging, accessories and turnkey …