MakeUp in World

2024 May, 29 & 30

From 10am to 6pm - Carrousel du Louvre, Paris

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MakeUp in Paris launches the “Conscious Beauty Area”

Conscious Beauty Area Paris

Discover a unique experience at the heart of responsible beauty with our brand-new feature: the Conscious Beauty Area, exclusively introduced at the upcoming edition of MakeUp in Paris on May 29 and 30, 2024.

What is the Conscious Beauty Area?

The Conscious Beauty Area is a dedicated space showcasing suppliers of formulation, full service, packaging, and accessories who share our commitment to sustainability, ethics, and social responsibility. We believe in beauty that not only enhances but also inspires change, encourages informed choices, and contributes to creating a positive impact on the world around us.

Why conscious beauty?

We are convinced that conscious beauty is not just a trend but a necessity. In a world where environmental and social responsibility is constantly increasing, it is essential for the beauty industry to play an active role in promoting sustainable practices. As industry spokespersons, the Conscious Beauty Area is our response to this imperative to highlight change-makers.

What to expect from the Conscious Beauty Area

At the forefront of transformative change towards sustainability in the beauty industry, as the demand for environmentally friendly and sustainable beauty products continues to grow, this dedicated space is designed to showcase the latest innovations and offerings from exhibitors addressing this challenge. The Conscious Beauty space will be organized around three main product categories, providing an immersive experience for all visitors to quickly identify exhibitors likely to meet their needs for responsible beauty.

1. Natural and Renewable Raw Materials

Discover products made from ingredients and raw materials sourced from natural and renewable resources for the production of cosmetics, packaging, and accessories. Exhibitors will present innovations such as cellulose, plant and fruit extracts, highlighting their commitment to sustainable materials.

2. Eco-design

Explore cosmetic formulations, packaging, and accessories designed to provide environmental benefits throughout the product’s life cycle. Recycled materials, innovative assembly techniques, ecological inks, and recycling options will be highlighted, demonstrating a commitment to more environmentally friendly beauty.

3. Green Chemistry

Explore scientifically developed research and development results, presenting innovative and sustainable alternatives to toxic cosmetic components and polluting manufacturing processes. Discover the outcomes of this research, such as new active ingredients, cold formulation techniques, and biodegradable raw materials.

These advancements demonstrate our exhibitors’ commitment to pushing the limits of sustainability, providing a unique opportunity to discover products resulting from this cutting-edge research. Join us for a dive into the future of beauty, where science and innovation meet environmental responsibility.

Are you a supplier and want to showcase your products in the Conscious Beauty Area? Contact the sales team: