MakeUp in Paris

World Skincare and Makeup trends

Explore the best of global cosmetic trends and innovations

Social Books

Key Skincare Trends on Social Media

Social media’s role in beauty continues to expand and evolve from a place of inspiration to a source of innovation. New trends, techniques, and semantics cascade from the online universes of TikTok and IG to the offline world, changing the very culture of skincare and makeup. With the power to create new narratives that alter […]


What is makeup without a good cleanser?

Cleansing can dramatically change skin texture, hence enhancing makeup adherence and finish. In Asia, cleansing , as part of skincare , can have different functions to target different skin concerns. Lately these are the 3 directions in cleansing in Japan: Let us take a look at the latest trends in cleansers, which is anything but […]

Black Beauty

Black Beauty Consumer Trends through TikTok

Spate’s report, Black Beauty Consumer Trends on TikTok, created in collaboration with SULA LABS, is a groundbreaking resource for brands aiming to connect with Black consumers in the beauty space. This report extensively explores popular hashtags within Black communities on TikTok, concentrating on four main areas: Skincare, Hair, Makeup, and Body Care. These hashtags are […]

Mup Brands

New territories of expression for beauty brands

Brands are transcending their traditional aesthetic identities and are increasingly focusing on authenticity and the promotion of a genuine lifestyle. With this in mind, brands are evolving, reinventing themselves or refocusing on a variety of areas, all the while pursuing their quest for meaning; Beauty Goes 360… New brand postures are emerging, opening the way […]


The new faces of the medical world

Since the covid era, we’ve been witnessing a revaluation and expertise of science and the medical approach within the beauty territory. The number of clinical brand launches has exploded, shattering the market by offering a multiplicity of products far removed from the traditional medical codes of white packaging and the classic figure of the dermatologist […]

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The Key Trends in Eye and Lips Category in Asia

VIBRANT & EXPRESSIVE EYES There is a surging demand for highly-pigmented eyeliners and mascaras, particularly within the younger generations. Moreover, the trend of the Dopamine look gaining momentum in China has sparked an increased desire for vivid, contrasting color eye shadows. Amid the prolonged epidemic and a sluggish economy, a delightful trend known as “color […]

Gen Z V2

Gen Z Embraces Dopamines-Boosting Products

By Mallory Huron, Senioe Strategist for Beauty & Wellness Gen Z and Gen Alpha consumers look for experimental beauty that brings them a sense of control and empowerment, as tactility and fun resonate with younger generations. Texture and sensorial beauty stir up feel-good emotions, while packaging offers a dose of whimsical escape through brightly colored […]

Tiktok Skincare

Tik Tok Trends

As summer sets in, many people adjust their daily routines in response to the climbing temperatures. One area that sees a significant shift is skincare. Amidst the rituals of slathering on sunscreen and braving the elements—sun, sand, and sea—it becomes increasingly important to establish skincare routines that cater to a healthy complexion. In light of […]

Back To School

Back to School

As we gear up for the new school year, all eyes are on the creative side of beauty. This time around, Spate is diving into the trends that students are going for to really stand out as they hit the halls and start their studies. There’s a big dose of nostalgia in the air as […]

Design Sans Titre (4)

Unveiling Ewelina Aiossa’s Vision on Beauty Trends

The focus of the beauty business in 2023 and beyond will be on products that combine beauty with health, such as those that enhance mental, hormonal, or sexual well-being. Along with a hyper-personalized approach to beauty, there will be a movement toward science-based skincare products that support the skin barrier and its microbiota. As customers […]

Beauty Growth Categories

The Growth Categories To Action On Within Beauty For 2024

Looking to the year ahead, beauty remains a hot topic of conversation amongst both consumers and retailers alike. With such a vast array of categories that make up this industry, it’s key to narrow down the top areas of growth and what’s influencing them in 2024. Currently, social media is a driving force within the […]

Trend Spate

The Life Cycle of a Trend

In a recent comprehensive analysis conducted by Spate, a profound revelation about the interconnectedness of Google Search and TikTok trends in the beauty industry has emerged. Over a three-year timespan, Spate discovered that 75% of TikTok trends and Google Search keywords exhibit remarkable similarity, showcasing the symbiotic nature of these two platforms. Contrary to popular […]

Virtuous Beauty

Virtuous beauty, a complete beauty experience?

Consumers have elevated virtuous beauty – encompassing the notions of “clean beauty” or “green beauty” – to a new standard. But for them, virtuous beauty goes beyond formulation, product naturalness and respect for the environment. They see it as an experience in its own right. NellyRodi’s Virtuous Beauty study – based on a social media […]

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Flexcare: Skincare adapts to a transient world

We are living in a world in a constant state of flux. Major lifestyle shifts, fuelled by the rise of digital nomadism and the surge in travel, call for a new approach to innovation that addresses the needs of untethered living. Cosmetics Inspiration & Creation has defined this perspective territory as FLEXCARE – a new […]

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Beauty Influencers

US, 2023 “Consumers are taking beauty influencers’ recommendations, but they’ve become accustomed to free content. As brands continue to work with beauty influencers – and influencers continue demanding to be paid what they are worth – they will need to be aile and willing to experiment with a variety of types of content that could […]