World Skincare and Makeup trends

Explore the best of global cosmetic trends and innovations

industry innovation

What does beauty industry innovation really mean?

The cosmetics and personal care sector thrives on what’s now, what’s new, and what’s next. There is an insatiable appetite for novelty among marketers, manufacturers, and media; among chemists, consumers, and CEOs. Everywhere you look in beauty, it seems as if ‘newest’ equates to ‘best’. We find ourselves now on the brink of the next […]


Skincare novelty « Fermented Beauty »

Interview with Nathalie Dessirier, Marketing Director at MS BEAUTILAB Why did you decide to focus on “fermented beauty”, new trend which, according to the market research firm WGSN, is going to have a long-lasting impact on the beauty market? To revive an ancestral process of green chemistry, whose benefits are known and sought after by […]


Nouveau Goth

Modern goth goes glam, as an updated take on darker makeup moods combines the aesthetic of an emo haute couture catwalk, as punk and grunge inspired styles boom on TikTok and aesthetics like “gothcore” and “dark naturalism” inspire creativity. Modern goth goes glam, as an updated take on darker makeup moods combines the aesthetic of […]


Y2K Revival

Nostalgia continues to reign supreme over the beauty industry, as we see a strong interest in Y2K beauty aesthetics, driven by Gen Z’s obsession with aesthetic experimentation and need for feel-good play, as early 00s style captures the imagination of expressive, curious young consumers. Nostalgia continues to reign supreme over the beauty industry, as we […]


Cyber Era

As technology propels us into a new era, we become fascinated by alien life forms and virtual avatars, as we embrace a digital-age aesthetic, with beauty products inspired by futuristic colors and other-worldly textures. As technology propels us into a new era, we become fascinated by alien life forms and virtual avatars, as we embrace […]

Celebrating Age

Celebrating Age – Across Generations

PROMOTING HEALTHY AGING With the global population living longer and growing older, the consequences of aging are gaining more attention than ever. The United Nations has proclaimed the years 2021–2030 as the “Decade of Healthy Aging.” This decade aims to foster healthy aging and improve the lives of older individuals, their families, and communities by […]


Feel Good Products

Makeup and skincare form an important connection with our mental health and personal expression, as sensorial, shape-shifting, and feel-good products encourage play, cosmetic experimentation, and joyful individuality. Shape-Shifting Textures There is a clear, unifying theme for sensorial exploration, personal expression, and feel good fun through skincare and makeup. Thematic, immersive concepts like Faber Castell’s TriP […]


SPF-Infused Cosmetics & Skincare 

The market for suncare products has grown exponentially in recent years. The main reason? Product innovations that turn sunscreens into fun and original luxury products. Sun care has grown exponentially as a market over the last few years, as new product innovations transform sunscreen into something luxe, fun, and fresh. We’ve seen several shifts within […]


Light as Air

A need for gentler, kinder routines results in sensorial engaging products that softly soothe consumer senses, with light-as-air textures, soft touch packaging, and comforting products that keep us feeling calm. Consumers are taking the necessary time to reconnect with themselves, reexamine routines, and nourish their lives, resulting in an increased demand for meaningful, thoughtful designs […]


Choosing between green-beauty and green washing

With an estimated turnover of 213 billion euros in 2020 and an increasing trend every year, the beauty industry inevitably has an impact on the environment. In France, it is responsible for around 55,000 tons of plastic per year, just over 5% of all plastic packaging in households. Heavily criticized, it needs to rethink its […]

Skin First

Skin First

Everyone agrees: the last two years have accelerated existing trends. Changes in our daily lives, from home working, to wearing masks or using hand sanitisers several times a day, have of course had an impact on our approach to skin care and make-up. Everyone agrees to say that the last two years have accelerated already […]

Peclers - The Power Shadow

The Power of Shadow

Exclusively for MakeUp in Paris, Peclers Paris reveals one of their 6 Beauty & Wellness trends developed for the 2022 season. Romantic melancholy with a retro cinema feel meets the experimental futurism of virtual worlds to create a dark and dreamy mood that explores our deep inner worlds. An evolution of “Emotional exploration”, which touches […]

Sans titre (4)

Regain a saving energy

With so many factors impacting our bodies, Carlin explores three ways that brands and companies can become life coaches and help their consumers deal with the frailties of the times. To stimulate a benevolent psychic well-being The world health organization has stated that the stress of socio-economic inequalities and the quarantine effects of covid-19 will […]


Clean beauty is taking a new turn

In less than five years, the “clean beauty” trend has radically changed consumers’ expectations and purchasing behaviour. A real consumer phenomenon, on a global scale, and one that most, if not all, brands must now grasp. In less than 5 years, the clean beauty trend has drastically reshaped consumer expectations and purchase behavior. In fact, […]