World Skincare and Makeup trends

Explore the best of global cosmetic trends and innovations

Skin First

Skin First

Everyone agrees: the last two years have accelerated existing trends. Changes in our daily lives, from home working, to wearing masks or using hand sanitisers several times a day, have of course had an impact on our approach to skin care and make-up. Everyone agrees to say that the last two years have accelerated already […]

Peclers - The Power Shadow

The Power of Shadow

Exclusively for MakeUp in Paris, Peclers Paris reveals one of their 6 Beauty & Wellness trends developed for the 2022 season. Romantic melancholy with a retro cinema feel meets the experimental futurism of virtual worlds to create a dark and dreamy mood that explores our deep inner worlds. An evolution of “Emotional exploration”, which touches […]

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Regain a saving energy

With so many factors impacting our bodies, Carlin explores three ways that brands and companies can become life coaches and help their consumers deal with the frailties of the times. To stimulate a benevolent psychic well-being The world health organization has stated that the stress of socio-economic inequalities and the quarantine effects of covid-19 will […]

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Clean beauty is taking a new turn

In less than five years, the “clean beauty” trend has radically changed consumers’ expectations and purchasing behaviour. A real consumer phenomenon, on a global scale, and one that most, if not all, brands must now grasp. In less than 5 years, the clean beauty trend has drastically reshaped consumer expectations and purchase behavior. In fact, […]

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Pleasure Dosing – The New Beauty Rapture

At Cosmetics Inspiration & Creation we have been tracking the beauty-as-empowerment trend, noting the elemental need for products that bring wellness through joy. A quick dopamine hit goes a long way in a post-crisis society, and consumers are discovering new ways in which to access pleasure through makeup and boldly express their individuality. We’ve been […]

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Monochrome is freedom!

Who would have thought that associating the word monochrome with the concept of freedom was possible? The monochrome, and its sidekick, the total look, imply a univocal use. Everyone is on the same page, no head sticking out! An imposed bias “from above” – to understand by the pythias of fashion, the great designers and […]

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Why are beauty brands investing in the metaverse?

Present in all the articles in the marketing, IT and now mainstream press, the metaverse is trendy. But behind this term and the examples presented, what is it really like for brands? One industry in particular has already invested in these immersive spaces represented by the various platforms present in the metaverse: Zepeto, Sandbox, Roblox, […]

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How to get a place in the Chinese market?

The largest market in the world is also known to be one of the most difficult. Here are some keys to getting started. More than 700 million consumers, a pronounced taste for make-up products – very anchored in the local culture – and a high purchasing power that is constantly getting closer to Western standards… […]

anti-aging

How to talk about anti-aging without being anti-aging?

While Adélaïde LOHIO, founder of L’Observatoire Beauté – a weekly trendletter on beauty news – has made seniors her latest favorite subject (subscription study “Silver Gen, The Gold Gen Rush”), she encourages us to think about the discourse to adopt around anti-aging. How can we talk about anti-aging when we still haven’t found the source […]

packaging

Sustainable packaging solutions for Beauty

In the beauty world, packaging must become more sustainable. There are ways to achieve this small revolution. The context is well known. Since April 2021, a new and rather restrictive regulation limits the use of single-use plastic packaging. The decree of the Anti-Waste and Circular Economy Law (AGEC), known as the “3R” – for Reduction, […]

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SPF-Infused Cosmetics & Skincare 

The market for suncare products has grown exponentially in recent years. The main reason? Product innovations that turn sunscreens into fun and original luxury products. Sun care has grown exponentially as a market over the last few years, as new product innovations transform sunscreen into something luxe, fun, and fresh. We’ve seen several shifts within […]

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Light as Air

A need for gentler, kinder routines results in sensorial engaging products that softly soothe consumer senses, with light-as-air textures, soft touch packaging, and comforting products that keep us feeling calm. Consumers are taking the necessary time to reconnect with themselves, reexamine routines, and nourish their lives, resulting in an increased demand for meaningful, thoughtful designs […]