MakeUp in Paris

World Skincare and Makeup trends

Explore the best of global cosmetic trends and innovations

Singular Beauty

Singular beauty: from inclusivity to individuality

Today, defining individuals solely by their genetic or cultural origin is no longer sufficient. Consumers expect to be addressed on a more personal level, and they expect brands to consider many facets of their cultural, geographical, spiritual, societal, and genetic influences. SINGULAR BEAUTY is rooted in the idea that each consumer has a multitude of […]


Lips in Asia are all about finishes this season

Remember last year, lip shades were all about complexion-matching and nude shades, as well as muted, low saturated tones. This Spring-Summer season, the lip category is being redefined by textures and finishes. Trendy looks Plumpy shiny lips are in trend, with a clear shift from matte to shiny lips now that masks are becoming optional. […]

médecine esthétique

How beauty products can replace, support or enhance the aesthetic medicine journey

Today, our beauty routine is shared between cosmetics products and tweakments (non-invasive treatments like fillers, Botox and other micro-procedures). Globally tweakments are booming. Over 7 million people in the US alone underwent Botox in 2022 (The Aesthetic Surgery Education & Research Foundation) and the global dermal fillers market is expected to reach a value of […]

De baschmakoff

Product design as a key success factor

According to FEBEA, no less than 170 cosmetic brands are created in France every year. So imagine the staggering figures if we add even just China and South Korea. With a global market expected to be worth $863 billion in 2024 (Zion Market Research), few sectors can boast such a competitive offer as the beauty […]

Dynvibearticle - Conso

Smart Spending in Beauty: Understanding Consumer Behavior in times of Economic Turmoil

As the world’s economy continues to fluctuate, the rising cost of goods has become an increasingly pressing concern for consumers. In fact, price hikes are affecting purchasing decisions in various industries, including the beauty industry. Consumers are facing tough purchasing decisions as they try to optimize their budgets. However, this doesn’t mean they have stopped […]

Celebrating Age

Celebrating Age – Across Generations

PROMOTING HEALTHY AGING With the global population living longer and growing older, the consequences of aging are gaining more attention than ever. The United Nations has proclaimed the years 2021–2030 as the “Decade of Healthy Aging.” This decade aims to foster healthy aging and improve the lives of older individuals, their families, and communities by […]


Feel Good Products

Makeup and skincare form an important connection with our mental health and personal expression, as sensorial, shape-shifting, and feel-good products encourage play, cosmetic experimentation, and joyful individuality. Shape-Shifting Textures There is a clear, unifying theme for sensorial exploration, personal expression, and feel good fun through skincare and makeup. Thematic, immersive concepts like Faber Castell’s TriP […]


SPF-Infused Cosmetics & Skincare 

The market for suncare products has grown exponentially in recent years. The main reason? Product innovations that turn sunscreens into fun and original luxury products. Sun care has grown exponentially as a market over the last few years, as new product innovations transform sunscreen into something luxe, fun, and fresh. We’ve seen several shifts within […]


Light as Air

A need for gentler, kinder routines results in sensorial engaging products that softly soothe consumer senses, with light-as-air textures, soft touch packaging, and comforting products that keep us feeling calm. Consumers are taking the necessary time to reconnect with themselves, reexamine routines, and nourish their lives, resulting in an increased demand for meaningful, thoughtful designs […]

industry innovation

What does beauty industry innovation really mean?

The cosmetics and personal care sector thrives on what’s now, what’s new, and what’s next. There is an insatiable appetite for novelty among marketers, manufacturers, and media; among chemists, consumers, and CEOs. Everywhere you look in beauty, it seems as if ‘newest’ equates to ‘best’. We find ourselves now on the brink of the next […]


Skincare novelty « Fermented Beauty »

Interview with Nathalie Dessirier, Marketing Director at MS BEAUTILAB Why did you decide to focus on “fermented beauty”, new trend which, according to the market research firm WGSN, is going to have a long-lasting impact on the beauty market? To revive an ancestral process of green chemistry, whose benefits are known and sought after by […]


Nouveau Goth

Modern goth goes glam, as an updated take on darker makeup moods combines the aesthetic of an emo haute couture catwalk, as punk and grunge inspired styles boom on TikTok and aesthetics like “gothcore” and “dark naturalism” inspire creativity. Modern goth goes glam, as an updated take on darker makeup moods combines the aesthetic of […]


Y2K Revival

Nostalgia continues to reign supreme over the beauty industry, as we see a strong interest in Y2K beauty aesthetics, driven by Gen Z’s obsession with aesthetic experimentation and need for feel-good play, as early 00s style captures the imagination of expressive, curious young consumers. Nostalgia continues to reign supreme over the beauty industry, as we […]


Cyber Era

As technology propels us into a new era, we become fascinated by alien life forms and virtual avatars, as we embrace a digital-age aesthetic, with beauty products inspired by futuristic colors and other-worldly textures. As technology propels us into a new era, we become fascinated by alien life forms and virtual avatars, as we embrace […]