World Skincare and Makeup trends
Explore the best of global cosmetic trends and innovations
Recoded Future – Pioneering a Future Fueled by Science
Strategic Forecast: The Convergence of STEM* and Beauty – by Cosmetics IC The beauty industry is on the cusp of a transformative era, driven by unprecedented advancements in science and technology. These fields are emerging as essential pillars, fueling also a wave of data-driven solutions that optimize daily routines. Hybrid innovations and experiences take center […]
LIFELONG CARE: The Changing Face of Beauty in the Age of Longevity
In recent years, there has been a notable shift toward prioritizing longevity and health-span, or the period of life spent in good health, as key areas of focus, not only within the scientific community but also across industries, including beauty. This shift is driven by a growing recognition of the importance of not just extending […]
US Prestige Beauty Industry Sales Grow by 8% in the First Half, Circana Reports
In the first half of 2024, the U.S. prestige beauty market grew by 8% to $15.3 billion, while sales at mass merchants held flat, according to Circana, a leading advisor on the complexity of consumer behavior. Below are the key highlights and takeaways across the beauty landscape through the first six months of the year. […]
Travel and Fitness Fuel the Leisure Body Boom in the U.S.
With travel levels set to exceed pre-pandemic flows for the first time in 2024, Cosmetics Inspirations & Creation explores the emergence of the Leisure Body, and the aspiration for skin that is primed, perfected and fully protected for the outdoors. The global fitness boom (30% of Gen Z regularly use fitness facilities, while a further […]
Asian Beauty Trends in Hydration
A perfectly hydrated skin is the ideal base for makeup. Hydration is the cornerstone of healthy skin in Asia, associated with plumpness, radiance, and glow. In China, the focus this year is on providing hydration for dry sensitive skin, a category defined as follows: due to damage to the skin barrier, a large amount of […]
The Growth Categories To Action On Within Beauty For 2024
Looking to the year ahead, beauty remains a hot topic of conversation amongst both consumers and retailers alike. With such a vast array of categories that make up this industry, it’s key to narrow down the top areas of growth and what’s influencing them in 2024. Currently, social media is a driving force within the […]
The Life Cycle of a Trend
In a recent comprehensive analysis conducted by Spate, a profound revelation about the interconnectedness of Google Search and TikTok trends in the beauty industry has emerged. Over a three-year timespan, Spate discovered that 75% of TikTok trends and Google Search keywords exhibit remarkable similarity, showcasing the symbiotic nature of these two platforms. Contrary to popular […]
Virtuous beauty, a complete beauty experience?
Consumers have elevated virtuous beauty – encompassing the notions of “clean beauty” or “green beauty” – to a new standard. But for them, virtuous beauty goes beyond formulation, product naturalness and respect for the environment. They see it as an experience in its own right. NellyRodi’s Virtuous Beauty study – based on a social media […]
Flexcare: Skincare adapts to a transient world
We are living in a world in a constant state of flux. Major lifestyle shifts, fuelled by the rise of digital nomadism and the surge in travel, call for a new approach to innovation that addresses the needs of untethered living. Cosmetics Inspiration & Creation has defined this perspective territory as FLEXCARE – a new […]
Beauty Influencers
US, 2023 “Consumers are taking beauty influencers’ recommendations, but they’ve become accustomed to free content. As brands continue to work with beauty influencers – and influencers continue demanding to be paid what they are worth – they will need to be aile and willing to experiment with a variety of types of content that could […]
Key Skincare Trends on Social Media
Social media’s role in beauty continues to expand and evolve from a place of inspiration to a source of innovation. New trends, techniques, and semantics cascade from the online universes of TikTok and IG to the offline world, changing the very culture of skincare and makeup. With the power to create new narratives that alter […]
What is makeup without a good cleanser?
Cleansing can dramatically change skin texture, hence enhancing makeup adherence and finish. In Asia, cleansing , as part of skincare , can have different functions to target different skin concerns. Lately these are the 3 directions in cleansing in Japan: Let us take a look at the latest trends in cleansers, which is anything but […]
Black Beauty Consumer Trends through TikTok
Spate’s report, Black Beauty Consumer Trends on TikTok, created in collaboration with SULA LABS, is a groundbreaking resource for brands aiming to connect with Black consumers in the beauty space. This report extensively explores popular hashtags within Black communities on TikTok, concentrating on four main areas: Skincare, Hair, Makeup, and Body Care. These hashtags are […]
New territories of expression for beauty brands
Brands are transcending their traditional aesthetic identities and are increasingly focusing on authenticity and the promotion of a genuine lifestyle. With this in mind, brands are evolving, reinventing themselves or refocusing on a variety of areas, all the while pursuing their quest for meaning; Beauty Goes 360… New brand postures are emerging, opening the way […]
The new faces of the medical world
Since the covid era, we’ve been witnessing a revaluation and expertise of science and the medical approach within the beauty territory. The number of clinical brand launches has exploded, shattering the market by offering a multiplicity of products far removed from the traditional medical codes of white packaging and the classic figure of the dermatologist […]
