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World Skincare and Makeup trends

Explore the best of global cosmetic trends and innovations

Beauty Growth Categories

The Growth Categories To Action On Within Beauty For 2024

Looking to the year ahead, beauty remains a hot topic of conversation amongst both consumers and retailers alike. With such a vast array of categories that make up this industry, it’s key to narrow down the top areas of growth and what’s influencing them in 2024. Currently, social media is a driving force within the […]

Trend Spate

The Life Cycle of a Trend

In a recent comprehensive analysis conducted by Spate, a profound revelation about the interconnectedness of Google Search and TikTok trends in the beauty industry has emerged. Over a three-year timespan, Spate discovered that 75% of TikTok trends and Google Search keywords exhibit remarkable similarity, showcasing the symbiotic nature of these two platforms. Contrary to popular […]

Virtuous Beauty

Virtuous beauty, a complete beauty experience?

Consumers have elevated virtuous beauty – encompassing the notions of “clean beauty” or “green beauty” – to a new standard. But for them, virtuous beauty goes beyond formulation, product naturalness and respect for the environment. They see it as an experience in its own right. NellyRodi’s Virtuous Beauty study – based on a social media […]

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Flexcare: Skincare adapts to a transient world

We are living in a world in a constant state of flux. Major lifestyle shifts, fuelled by the rise of digital nomadism and the surge in travel, call for a new approach to innovation that addresses the needs of untethered living. Cosmetics Inspiration & Creation has defined this perspective territory as FLEXCARE – a new […]

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Beauty Influencers

US, 2023 “Consumers are taking beauty influencers’ recommendations, but they’ve become accustomed to free content. As brands continue to work with beauty influencers – and influencers continue demanding to be paid what they are worth – they will need to be aile and willing to experiment with a variety of types of content that could […]

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How is Gen Z appropriating beauty codes and hacking them?

Generation Z, young consumers aged 13 to 26, are at a key stage in their identity construction. where self-exploration and self-affirmation are at the heart of their daily concerns. For them, beauty plays a major role, enabling them to experience their identities in motion. In the process of this creative exploration, they don’t hesitate to […]

Wow Climate Adapting Beauty

Climate-Adapting beauty

In an ever-changing world, adapting our skincare routines to varying environmentalconditions has become essential. Climate-adapting skincare is an emerging trend thatrecognizes the impact of environmental factors on our skin’s health and appearance. Bytailoring products to address specific climate-related concerns, this innovative approachensures optimal skincare performance. Let’s explore the concept of climate-adaptingskincare and discover the objectives […]

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What’s Next for Anti-Aging: Seizing Opportunities between the Blurred Lines

As consumers become more knowledgeable and curious, their expectations, especially in the world of beauty, become increasingly complex and lines start to blur between what used to be clear cut territories. Consumers now adhere less to strict categories; instead, they seek out products that cater precisely to their individual needs.   For instance, consumers have recently […]


Granny Chic Trend Delights In Old Fashioned Aesthetics

Consumers embrace the sweet and comforting coziness of grandmother aesthetics, as we see social media trends like #grandmacore and #coastalgrandma explode in popularity on TikTok. As the “Grandmillennial” aesthetic makes its way into beauty, consumers welcome a reclamation of traditional designs and classic products, while also elevating whimsical, romantic motifs through a lens of timeless […]

Singular Beauty

Singular beauty: from inclusivity to individuality

Today, defining individuals solely by their genetic or cultural origin is no longer sufficient. Consumers expect to be addressed on a more personal level, and they expect brands to consider many facets of their cultural, geographical, spiritual, societal, and genetic influences. SINGULAR BEAUTY is rooted in the idea that each consumer has a multitude of […]

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The Key Trends in Eye and Lips Category in Asia

VIBRANT & EXPRESSIVE EYES There is a surging demand for highly-pigmented eyeliners and mascaras, particularly within the younger generations. Moreover, the trend of the Dopamine look gaining momentum in China has sparked an increased desire for vivid, contrasting color eye shadows. Amid the prolonged epidemic and a sluggish economy, a delightful trend known as “color […]

Gen Z V2

Gen Z Embraces Dopamines-Boosting Products

By Mallory Huron, Senioe Strategist for Beauty & Wellness Gen Z and Gen Alpha consumers look for experimental beauty that brings them a sense of control and empowerment, as tactility and fun resonate with younger generations. Texture and sensorial beauty stir up feel-good emotions, while packaging offers a dose of whimsical escape through brightly colored […]

Tiktok Skincare

Tik Tok Trends

As summer sets in, many people adjust their daily routines in response to the climbing temperatures. One area that sees a significant shift is skincare. Amidst the rituals of slathering on sunscreen and braving the elements—sun, sand, and sea—it becomes increasingly important to establish skincare routines that cater to a healthy complexion. In light of […]

Back To School

Back to School

As we gear up for the new school year, all eyes are on the creative side of beauty. This time around, Spate is diving into the trends that students are going for to really stand out as they hit the halls and start their studies. There’s a big dose of nostalgia in the air as […]

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Unveiling Ewelina Aiossa’s Vision on Beauty Trends

The focus of the beauty business in 2023 and beyond will be on products that combine beauty with health, such as those that enhance mental, hormonal, or sexual well-being. Along with a hyper-personalized approach to beauty, there will be a movement toward science-based skincare products that support the skin barrier and its microbiota. As customers […]