MakeUp in Paris

World Skincare and Makeup trends

Explore the best of global cosmetic trends and innovations

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Unveiling Ewelina Aiossa’s Vision on Beauty Trends

The focus of the beauty business in 2023 and beyond will be on products that combine beauty with health, such as those that enhance mental, hormonal, or sexual well-being. Along with a hyper-personalized approach to beauty, there will be a movement toward science-based skincare products that support the skin barrier and its microbiota. As customers […]

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The mask-free era has given rise to new aspirations for a flawless and healthy complexion that complements beautiful lips. However, in the face of climate issues, hidden dehydration, environmental aggressions, and evolving lifestyles, the categories related to complexion (primers, BB Creams, foundations, and powders) need to introduce fresh benefits. The goal is to achieve a […]

Genderful Beauty

Genderful Beauty

Thanks to the influence of TikTok and the rise of a new generation of male influencers, the men’s makeup category is undergoing a major transformation. A more unbridled vision of masculinity and out-of-the-box representations are emerging, driven by a more open-minded Generation Z. Fuelled by the boom in #GRWM (Get Ready With Me) videos, a […]

Celebrating Age

Celebrating Age – Across Generations

PROMOTING HEALTHY AGING With the global population living longer and growing older, the consequences of aging are gaining more attention than ever. The United Nations has proclaimed the years 2021–2030 as the “Decade of Healthy Aging.” This decade aims to foster healthy aging and improve the lives of older individuals, their families, and communities by […]

Feel Good

Feel Good Products

Makeup and skincare form an important connection with our mental health and personal expression, as sensorial, shape-shifting, and feel-good products encourage play, cosmetic experimentation, and joyful individuality. Shape-Shifting Textures There is a clear, unifying theme for sensorial exploration, personal expression, and feel good fun through skincare and makeup. Thematic, immersive concepts like Faber Castell’s TriP […]


Beyond its borders, Beauty Goes 360

The notion of beauty, and more broadly the industry it spawns, is at a crucial moment of identity redefinition. Once seen simply as an aesthetic pursuit, beauty is now moving beyond this superficial dimension to take on a much deeper meaning, inviting itself into new spheres. Today, when we speak of beauty, we no longer […]

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TikTok doc disrupting the beauty market

Digital platforms shape trends and influence industries and TikTok has emerged as a significant force in the world of beauty and skincare. The platform’s unique blend of visual content and rapid dissemination has revolutionized how information is accessed and consumed, impacting everything from consumer habits to professional practices. This evolution goes beyond mere trends, signaling […]

Lip Love

The Revolution of Lip Love

Picture the scene, you are stood Infront of the mirror, admiring the slight pout of your lips, and while they’re very nice, you can’t help but wonder what they’d look like with a bit more volume, a bit more presence! You’ve seen those lush, full lips on others, and there’s a whisper of desire to […]


The Rise of Pro-Aging – Transforming The Narratives Around Age

Source de l’image : Haus Labs by Lady Gaga The relation to aging is in deep metamorphosis, and the Beauty industry needs to adapt to this evolution. With Gen X and Boomers living longer, and looking to age gracefully, and the Gen Z undertaking preventive measures, like Botox, the “anti- aging” market is shifting toward […]

Annual Trends Report

2024 Annual Trends Report

In the dynamic world of beauty, keeping abreast of emerging trends is essential for brands to thrive in a competitive environment. Spate’s thorough examination offers insights into the expected trends, claims, and consumer interests for 2024, covering Skincare, Hair, Makeup, Fragrance, and Bath & Body. A prominent feature of the report is its focus on […]

Emotional Resonance Of Beauty

The emotional resonance of beauty

Explore Upcoming Beauty & Wellness Trends Decoded by Peclers Paris’ Experts. In response to the ever-increasing unpredictability of our daily lives, emerges a profound need for intensity and value that transcends conventional notions of Beauty. This quest unveils a rich palette of emotions, expanding the holistic scope of our experiences. This evolution not only breaks […]

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Korean Skincare Trends

The Korean skincare market, renowned for innovation and trend-setting, has witnessed a notable surge in specific skincare trends, as revealed by search data. Spate’s latest review of this data offers a comprehensive review of these trends, emphasizing the shifting preferences of Korean consumers. This analysis is particularly valuable for brands seeking to draw inspiration from […]

Ana Allen Trends Watch

Trend Watch – MakeUp in LosAngeles 2024

By Ana Allen, MakeUp in LosAngeles 2024 Ambassador Introduction: This trend report will touch upon what is driving the market for makeup and skincare in North America, drilling down on the state of the market, the key trends and what will be driving these two dynamic categories in the future. State of the Market: Two […]


Health at the heart of consumers’ expectations of virtuous beauty

Virtuous beauty encompasses notions such as “clean beauty” and “green beauty”. To gain a better understanding of what consumers expect from these concepts, NellyRodi used a social media listening survey, analysing almost 2.5 million online conversations in France and the United States, for its study Virtuous Beauty (October 2023). The results highlight a marked need […]



Introduction Cosmetic cryotherapy is emerging from its elitist past to reveal itself as an accessible innovation. It embodies a harmony between technology, beauty and well-being, redefining the way we think about our relationship with cold on the one hand, and our relationship with body and mind on the other. Cryotherapy : from health to beauty For […]