World Skincare and Makeup trends
Explore the best of global cosmetic trends and innovations
Back to School
As we gear up for the new school year, all eyes are on the creative side of beauty. This time around, Spate is diving into the trends that students are going for to really stand out as they hit the halls and start their studies. There’s a big dose of nostalgia in the air as […]
Unveiling Ewelina Aiossa’s Vision on Beauty Trends
The focus of the beauty business in 2023 and beyond will be on products that combine beauty with health, such as those that enhance mental, hormonal, or sexual well-being. Along with a hyper-personalized approach to beauty, there will be a movement toward science-based skincare products that support the skin barrier and its microbiota. As customers […]
COMPLEXION & CARE – From #HALFSUGARGLASSNUDE (CN) to #EXPENSIVENUDE (JP)
The mask-free era has given rise to new aspirations for a flawless and healthy complexion that complements beautiful lips. However, in the face of climate issues, hidden dehydration, environmental aggressions, and evolving lifestyles, the categories related to complexion (primers, BB Creams, foundations, and powders) need to introduce fresh benefits. The goal is to achieve a […]
Genderful Beauty
Thanks to the influence of TikTok and the rise of a new generation of male influencers, the men’s makeup category is undergoing a major transformation. A more unbridled vision of masculinity and out-of-the-box representations are emerging, driven by a more open-minded Generation Z. Fuelled by the boom in #GRWM (Get Ready With Me) videos, a […]
Celebrating Age – Across Generations
PROMOTING HEALTHY AGING With the global population living longer and growing older, the consequences of aging are gaining more attention than ever. The United Nations has proclaimed the years 2021–2030 as the “Decade of Healthy Aging.” This decade aims to foster healthy aging and improve the lives of older individuals, their families, and communities by […]
Beyond its borders, Beauty Goes 360
The notion of beauty, and more broadly the industry it spawns, is at a crucial moment of identity redefinition. Once seen simply as an aesthetic pursuit, beauty is now moving beyond this superficial dimension to take on a much deeper meaning, inviting itself into new spheres. Today, when we speak of beauty, we no longer […]
TikTok doc disrupting the beauty market
Digital platforms shape trends and influence industries and TikTok has emerged as a significant force in the world of beauty and skincare. The platform’s unique blend of visual content and rapid dissemination has revolutionized how information is accessed and consumed, impacting everything from consumer habits to professional practices. This evolution goes beyond mere trends, signaling […]
The Revolution of Lip Love
Picture the scene, you are stood Infront of the mirror, admiring the slight pout of your lips, and while they’re very nice, you can’t help but wonder what they’d look like with a bit more volume, a bit more presence! You’ve seen those lush, full lips on others, and there’s a whisper of desire to […]
The Rise of Pro-Aging – Transforming The Narratives Around Age
Source de l’image : Haus Labs by Lady Gaga The relation to aging is in deep metamorphosis, and the Beauty industry needs to adapt to this evolution. With Gen X and Boomers living longer, and looking to age gracefully, and the Gen Z undertaking preventive measures, like Botox, the “anti- aging” market is shifting toward […]
2024 Annual Trends Report
In the dynamic world of beauty, keeping abreast of emerging trends is essential for brands to thrive in a competitive environment. Spate’s thorough examination offers insights into the expected trends, claims, and consumer interests for 2024, covering Skincare, Hair, Makeup, Fragrance, and Bath & Body. A prominent feature of the report is its focus on […]
The emotional resonance of beauty
Explore Upcoming Beauty & Wellness Trends Decoded by Peclers Paris’ Experts. In response to the ever-increasing unpredictability of our daily lives, emerges a profound need for intensity and value that transcends conventional notions of Beauty. This quest unveils a rich palette of emotions, expanding the holistic scope of our experiences. This evolution not only breaks […]
Korean Skincare Trends
The Korean skincare market, renowned for innovation and trend-setting, has witnessed a notable surge in specific skincare trends, as revealed by search data. Spate’s latest review of this data offers a comprehensive review of these trends, emphasizing the shifting preferences of Korean consumers. This analysis is particularly valuable for brands seeking to draw inspiration from […]
Trend Watch – MakeUp in LosAngeles 2024
By Ana Allen, MakeUp in LosAngeles 2024 Ambassador Introduction: This trend report will touch upon what is driving the market for makeup and skincare in North America, drilling down on the state of the market, the key trends and what will be driving these two dynamic categories in the future. State of the Market: Two […]
Health at the heart of consumers’ expectations of virtuous beauty
Virtuous beauty encompasses notions such as “clean beauty” and “green beauty”. To gain a better understanding of what consumers expect from these concepts, NellyRodi used a social media listening survey, analysing almost 2.5 million online conversations in France and the United States, for its study Virtuous Beauty (October 2023). The results highlight a marked need […]
CRYO FOR ALL ? HOW CRYOTHERAPY IS BECOMING AN HOLISTIC TREND
Introduction Cosmetic cryotherapy is emerging from its elitist past to reveal itself as an accessible innovation. It embodies a harmony between technology, beauty and well-being, redefining the way we think about our relationship with cold on the one hand, and our relationship with body and mind on the other. Cryotherapy : from health to beauty For […]
