MakeUp in Paris

World Skincare and Makeup trends

Explore the best of global cosmetic trends and innovations


Cyber Era

As technology propels us into a new era, we become fascinated by alien life forms and virtual avatars, as we embrace a digital-age aesthetic, with beauty products inspired by futuristic colors and other-worldly textures. As technology propels us into a new era, we become fascinated by alien life forms and virtual avatars, as we embrace […]

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The mask-free era has given rise to new aspirations for a flawless and healthy complexion that complements beautiful lips. However, in the face of climate issues, hidden dehydration, environmental aggressions, and evolving lifestyles, the categories related to complexion (primers, BB Creams, foundations, and powders) need to introduce fresh benefits. The goal is to achieve a […]

Genderful Beauty

Genderful Beauty

Thanks to the influence of TikTok and the rise of a new generation of male influencers, the men’s makeup category is undergoing a major transformation. A more unbridled vision of masculinity and out-of-the-box representations are emerging, driven by a more open-minded Generation Z. Fuelled by the boom in #GRWM (Get Ready With Me) videos, a […]

Celebrating Age

Celebrating Age – Across Generations

PROMOTING HEALTHY AGING With the global population living longer and growing older, the consequences of aging are gaining more attention than ever. The United Nations has proclaimed the years 2021–2030 as the “Decade of Healthy Aging.” This decade aims to foster healthy aging and improve the lives of older individuals, their families, and communities by […]


Feel Good Products

Makeup and skincare form an important connection with our mental health and personal expression, as sensorial, shape-shifting, and feel-good products encourage play, cosmetic experimentation, and joyful individuality. Shape-Shifting Textures There is a clear, unifying theme for sensorial exploration, personal expression, and feel good fun through skincare and makeup. Thematic, immersive concepts like Faber Castell’s TriP […]


SPF-Infused Cosmetics & Skincare 

The market for suncare products has grown exponentially in recent years. The main reason? Product innovations that turn sunscreens into fun and original luxury products. Sun care has grown exponentially as a market over the last few years, as new product innovations transform sunscreen into something luxe, fun, and fresh. We’ve seen several shifts within […]


Lips in Asia are all about finishes this season

Remember last year, lip shades were all about complexion-matching and nude shades, as well as muted, low saturated tones. This Spring-Summer season, the lip category is being redefined by textures and finishes. Trendy looks Plumpy shiny lips are in trend, with a clear shift from matte to shiny lips now that masks are becoming optional. […]

médecine esthétique

How beauty products can replace, support or enhance the aesthetic medicine journey

Today, our beauty routine is shared between cosmetics products and tweakments (non-invasive treatments like fillers, Botox and other micro-procedures). Globally tweakments are booming. Over 7 million people in the US alone underwent Botox in 2022 (The Aesthetic Surgery Education & Research Foundation) and the global dermal fillers market is expected to reach a value of […]

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Product design as a key success factor

According to FEBEA, no less than 170 cosmetic brands are created in France every year. So imagine the staggering figures if we add even just China and South Korea. With a global market expected to be worth $863 billion in 2024 (Zion Market Research), few sectors can boast such a competitive offer as the beauty […]

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Smart Spending in Beauty: Understanding Consumer Behavior in times of Economic Turmoil

As the world’s economy continues to fluctuate, the rising cost of goods has become an increasingly pressing concern for consumers. In fact, price hikes are affecting purchasing decisions in various industries, including the beauty industry. Consumers are facing tough purchasing decisions as they try to optimize their budgets. However, this doesn’t mean they have stopped […]


Vulnerability: a new beauty asset

After reconnecting with authenticity, celebrating unique beauties, and experiencing the importance of ‘Mental health’, Beauty-Cosmetics, a faithful mirror of identity issues and our relationship with the world, invites us to cultivate vulnerability. In an increasingly uncertain and uncomfortable world where brutality and the pursuit of performance often seem to take over, it is important, in […]