MakeUp in Paris

World Skincare and Makeup trends

Explore the best of global cosmetic trends and innovations

De Baschmakoff

Product design as a key success factor

According to FEBEA, no less than 170 cosmetic brands are created in France every year. So imagine the staggering figures if we add even just China and South Korea. With a global market expected to be worth $863 billion in 2024 (Zion Market Research), few sectors can boast such a competitive offer as the beauty […]

Dynvibearticle Conso

Smart Spending in Beauty: Understanding Consumer Behavior in times of Economic Turmoil

As the world’s economy continues to fluctuate, the rising cost of goods has become an increasingly pressing concern for consumers. In fact, price hikes are affecting purchasing decisions in various industries, including the beauty industry. Consumers are facing tough purchasing decisions as they try to optimize their budgets. However, this doesn’t mean they have stopped […]

Peclers Vulnérabilité

Vulnerability: a new beauty asset

After reconnecting with authenticity, celebrating unique beauties, and experiencing the importance of ‘Mental health’, Beauty-Cosmetics, a faithful mirror of identity issues and our relationship with the world, invites us to cultivate vulnerability. In an increasingly uncertain and uncomfortable world where brutality and the pursuit of performance often seem to take over, it is important, in […]

Ingredients Inspired By Traditional Medicines

Ingredients inspired by traditional medicines

The beauty industry’s focus on natural ingredients and ancestral practices has led to the incorporation of remedies inspired by traditional medicines into beauty products.These remedies, which have been used for centuries, are known for their effectiveness in preventing and treating a range of health conditions. They have now gained popularity in the beauty industry due […]

Hyperfemme

HyperFemme Indulges In Whimsical Femininity

Playful, sensorial, and nostalgic, we see feel-good components collide with a resurging celebration of feminine energy to create an unabashedly girly beauty mood. As hype grows for the upcoming Barbie movie and #Barbiecore shows no signs of slowing, consumers embrace the power of the female gaze through beauty looks, as there’s a push to reclaim […]

Industry Innovation

What does beauty industry innovation really mean?

The cosmetics and personal care sector thrives on what’s now, what’s new, and what’s next. There is an insatiable appetite for novelty among marketers, manufacturers, and media; among chemists, consumers, and CEOs. Everywhere you look in beauty, it seems as if ‘newest’ equates to ‘best’. We find ourselves now on the brink of the next […]

Fermented Beauty

Skincare novelty « Fermented Beauty »

Interview with Nathalie Dessirier, Marketing Director at MS BEAUTILAB Why did you decide to focus on “fermented beauty”, new trend which, according to the market research firm WGSN, is going to have a long-lasting impact on the beauty market? To revive an ancestral process of green chemistry, whose benefits are known and sought after by […]

Nouveau Goth

Nouveau Goth

Modern goth goes glam, as an updated take on darker makeup moods combines the aesthetic of an emo haute couture catwalk, as punk and grunge inspired styles boom on TikTok and aesthetics like “gothcore” and “dark naturalism” inspire creativity. Modern goth goes glam, as an updated take on darker makeup moods combines the aesthetic of […]

2 Y2k Revival

Y2K Revival

Nostalgia continues to reign supreme over the beauty industry, as we see a strong interest in Y2K beauty aesthetics, driven by Gen Z’s obsession with aesthetic experimentation and need for feel-good play, as early 00s style captures the imagination of expressive, curious young consumers. Nostalgia continues to reign supreme over the beauty industry, as we […]

Cyber Era

Cyber Era

As technology propels us into a new era, we become fascinated by alien life forms and virtual avatars, as we embrace a digital-age aesthetic, with beauty products inspired by futuristic colors and other-worldly textures. As technology propels us into a new era, we become fascinated by alien life forms and virtual avatars, as we embrace […]

Birgith Roosipuu Pwpe X1ygtw Unsplash

Light as Air

A need for gentler, kinder routines results in sensorial engaging products that softly soothe consumer senses, with light-as-air textures, soft touch packaging, and comforting products that keep us feeling calm. Consumers are taking the necessary time to reconnect with themselves, reexamine routines, and nourish their lives, resulting in an increased demand for meaningful, thoughtful designs […]