MakeUp in Paris

World Skincare and Makeup trends

Explore the best of global cosmetic trends and innovations


Granny Chic Trend Delights In Old Fashioned Aesthetics

Consumers embrace the sweet and comforting coziness of grandmother aesthetics, as we see social media trends like #grandmacore and #coastalgrandma explode in popularity on TikTok. As the “Grandmillennial” aesthetic makes its way into beauty, consumers welcome a reclamation of traditional designs and classic products, while also elevating whimsical, romantic motifs through a lens of timeless […]

Singular Beauty

Singular beauty: from inclusivity to individuality

Today, defining individuals solely by their genetic or cultural origin is no longer sufficient. Consumers expect to be addressed on a more personal level, and they expect brands to consider many facets of their cultural, geographical, spiritual, societal, and genetic influences. SINGULAR BEAUTY is rooted in the idea that each consumer has a multitude of […]


Lips in Asia are all about finishes this season

Remember last year, lip shades were all about complexion-matching and nude shades, as well as muted, low saturated tones. This Spring-Summer season, the lip category is being redefined by textures and finishes. Trendy looks Plumpy shiny lips are in trend, with a clear shift from matte to shiny lips now that masks are becoming optional. […]

Médecine Esthétique

How beauty products can replace, support or enhance the aesthetic medicine journey

Today, our beauty routine is shared between cosmetics products and tweakments (non-invasive treatments like fillers, Botox and other micro-procedures). Globally tweakments are booming. Over 7 million people in the US alone underwent Botox in 2022 (The Aesthetic Surgery Education & Research Foundation) and the global dermal fillers market is expected to reach a value of […]

De Baschmakoff

Product design as a key success factor

According to FEBEA, no less than 170 cosmetic brands are created in France every year. So imagine the staggering figures if we add even just China and South Korea. With a global market expected to be worth $863 billion in 2024 (Zion Market Research), few sectors can boast such a competitive offer as the beauty […]