MakeUp in Paris

World Skincare and Makeup trends

Explore the best of global cosmetic trends and innovations

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Regain a saving energy

With so many factors impacting our bodies, Carlin explores three ways that brands and companies can become life coaches and help their consumers deal with the frailties of the times. To stimulate a benevolent psychic well-being The world health organization has stated that the stress of socio-economic inequalities and the quarantine effects of covid-19 will […]

Xandro Vandewalle Cxmqxvqzyie Unsplash

Clean beauty is taking a new turn

In less than five years, the “clean beauty” trend has radically changed consumers’ expectations and purchasing behaviour. A real consumer phenomenon, on a global scale, and one that most, if not all, brands must now grasp. In less than 5 years, the clean beauty trend has drastically reshaped consumer expectations and purchase behavior. In fact, […]

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Pleasure Dosing – The New Beauty Rapture

At Cosmetics Inspiration & Creation we have been tracking the beauty-as-empowerment trend, noting the elemental need for products that bring wellness through joy. A quick dopamine hit goes a long way in a post-crisis society, and consumers are discovering new ways in which to access pleasure through makeup and boldly express their individuality. We’ve been […]

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Monochrome is freedom!

Who would have thought that associating the word monochrome with the concept of freedom was possible? The monochrome, and its sidekick, the total look, imply a univocal use. Everyone is on the same page, no head sticking out! An imposed bias “from above” – to understand by the pythias of fashion, the great designers and […]


Why are beauty brands investing in the metaverse?

Present in all the articles in the marketing, IT and now mainstream press, the metaverse is trendy. But behind this term and the examples presented, what is it really like for brands? One industry in particular has already invested in these immersive spaces represented by the various platforms present in the metaverse: Zepeto, Sandbox, Roblox, […]