MakeUp in Paris

World Skincare and Makeup trends

Explore the best of global cosmetic trends and innovations

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Pleasure Dosing – The New Beauty Rapture

At Cosmetics Inspiration & Creation we have been tracking the beauty-as-empowerment trend, noting the elemental need for products that bring wellness through joy. A quick dopamine hit goes a long way in a post-crisis society, and consumers are discovering new ways in which to access pleasure through makeup and boldly express their individuality. We’ve been […]

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Monochrome is freedom!

Who would have thought that associating the word monochrome with the concept of freedom was possible? The monochrome, and its sidekick, the total look, imply a univocal use. Everyone is on the same page, no head sticking out! An imposed bias “from above” – to understand by the pythias of fashion, the great designers and […]


Why are beauty brands investing in the metaverse?

Present in all the articles in the marketing, IT and now mainstream press, the metaverse is trendy. But behind this term and the examples presented, what is it really like for brands? One industry in particular has already invested in these immersive spaces represented by the various platforms present in the metaverse: Zepeto, Sandbox, Roblox, […]

How To Get A Place In The Chinese Market Makeup In Paris

How to get a place in the Chinese market?

The largest market in the world is also known to be one of the most difficult. Here are some keys to getting started. More than 700 million consumers, a pronounced taste for make-up products – very anchored in the local culture – and a high purchasing power that is constantly getting closer to Western standards… […]

Anti Aging

How to talk about anti-aging without being anti-aging?

While Adélaïde LOHIO, founder of L’Observatoire Beauté – a weekly trendletter on beauty news – has made seniors her latest favorite subject (subscription study “Silver Gen, The Gold Gen Rush”), she encourages us to think about the discourse to adopt around anti-aging. How can we talk about anti-aging when we still haven’t found the source […]