MakeUp in World

2024 May, 29 & 30

From 10am to 6pm - Carrousel du Louvre, Paris

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Embrace the beauty revolution driven by science-backed innovation

Science Backed 1

Are you ready to dive into the future of cosmetics formulation and witness the exciting trends and transformations that lie ahead? Join us and be captivated by a beauty revolution where nature, innovation, and conscious consumer choices harmoniously converge.

👉 Explore the forefront of the cosmetics industry, where the demand for naturalness in makeup is skyrocketing.
👉 Discover how consumers are actively seeking products that are not only derived from sustainable sources but also deliver enhanced effectiveness.
👉 Witness the rise of solid formulas for skincare, offering both convenience and eco-friendliness, a testament to our commitment to a greener future.

Prepare to be amazed as science-backed beauty takes center stage, driving unprecedented formulation innovations!

Unlock the secrets of success as these industry visionaries share their expertise and insights, guiding you towards optimal brand positioning.

Discover the conference program to enhance your science-backed beauty side!

Exciting “Science-backed beauty” highlights await you within our program… check out a sneak peek  👇


Is naturalness in makeup really the future of a more sustainable cosmetic innovation?
15 June 2023 – 10:30am – 11.15am

Regulatory issues limit the possibilities related to ingredients and especially natural pigments. However, consumer demands are increasingly oriented towards naturalness while requiring increased performance. What is the future of sustainable innovation in make-up?

Luisa Oliva
Priscille Charton – Eclo Beauty


Waterless beauty 2.0, and the future of formulation
15 June 2023 – 2:30pm – 3:15pm

With the waterless segment growing in beauty, starting for the organic category and now moving into mass and luxury offering, what are the challenges and opportunities in formulating waterless beauty. How much water do we actually save in the manufacturing process? Does it save water at the consumer usage stage? What are the current innovation in terms of ingredients and technology to open the opportunities for smooth, sensorial and luxury formulation.

Eva Lagarde – RE-SOURCES
Anne Rutigliano – Anjac Health & Beauty
Hector Sentilhes – NEO by Nature


Regulatory challenges of refillable beauty
15 June 2023 – 3:30pm – 4:15pm

Refillable beauty brings on new regulatory challenges with the protection cosmetics and consumers through specific batch numbers, and also the responsibility of cleaning the packaging for safe reuse that lies with the beauty brands. Is it possible to imagine a future where all cosmetics products will be refillable? How does the regulator currently defines refillable products? A general overview of what refillable beauty means in terms of regulations in the beauty market.

Charles-Emmanuel Gounod – Beautyworld Connexions
Elodie Fisicaro – Fébéa
Marco Roda – Brivaplast