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As the beauty industry continues to evolve, there’s a growing focus on the emotional connection between consumers and their beauty products. Encompassing mindful beauty practices, personalized experiences, innovative sensorial textures and tech-enabled innovations, all designed to promote mental wellness and improve …

When we searched for an ambassador for MakeUp in Paris, we looked for someone who possesses extensive industry expertise or having in-depth knowledge of the current challenges faced by beauty brands, or convinced by the added value of MakeUp …

MakeUp in Paris will open its doors on June 14 and 15! You’re invited! We are looking forward to inspire, inform and delight you with the latest creations of our exhibitors in terms of ingredients, formulation, packaging, accessories and turnkey …

As we know, the beauty industry is enjoying a renewed dynamism, which MakeUp in Paris was the center of for 2 days. From inspiration to innovation through creation, all the actors and ingredients of this new revival were present at …

Liliana Cosmetics will be hosting a visitor lounge at MakeUp in Paris. Liliana Cosmetics is a young company, what led you to launch your brand? I have two adult sons, two souls who accompany me in life. When one …

The iconic competition, MakeUp in IT Awards rewards annually cosmetic innovation in formulation, turnkey services, packaging, accessories and ingredients. The IT Awards Jury has already started reviewing the latest products submitted by exhibitors, while waiting for the selection committee’s …

MakeUp in Paris returns on June 16 and 17, 2022 at the Carrousel du Louvre for its 12th edition, gathering and inspiring the international beauty community to co-create and find, together, future solutions to the major challenges of the …

A small corner of light in the French commercial scale, the tricolored beauty industry has recovered from the 2020 air gap. Exports of creams, makeup and perfumes even reached an all-time high, according to the latest data from Customs: …

100 YEARS OF BEAUTY 1922-2022 In partnership with the « Le Musée Á La Carte » MakeUp in Paris will feature for the first time a selection of fashion and beauty heritage objects from the Art Deco period coming from private collections. This …

“The revival edition“! YOU said it! And you MADE it ! As a business hub for the industry, many of you were waiting more than ever for this edition of MakeUp in Paris. You were more than 3 150 to …