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Record-breaking ! More than 170 products have competed in the MakeUp in Paris Innovation Tree Products Awards selection! What is the Tree Innovation? It is a selection of the best innovations received for each MakeUp in show, by a …

What better opportunity to focus of beauty trends and the evolution of the beauty market usage habits and expectations over the past 10 years than the 10th edition of MakeUp in Paris, which will take place on June 20 …

This year’s must-see topic, the Green will be featured at MakeUp in Paris with a new decoding session by the top experts. Am I green enough? An important question that many brands ask themselves when creating their products and …