European Skincare and Makeup trends

Everyone agrees: the last two years have accelerated existing trends. Changes in our daily lives, from home working, to wearing masks or using hand sanitisers several times a day, have of course had an impact on our approach to …

Exclusively for MakeUp in Paris, Peclers Paris reveals one of their 6 Beauty & Wellness trends developed for the 2022 season. Romantic melancholy with a retro cinema feel meets the experimental futurism of virtual worlds to create a dark …

With so many factors impacting our bodies, Carlin explores three ways that brands and companies can become life coaches and help their consumers deal with the frailties of the times. To stimulate a benevolent psychic well-being The world health …

In less than five years, the “clean beauty” trend has radically changed consumers’ expectations and purchasing behaviour. A real consumer phenomenon, on a global scale, and one that most, if not all, brands must now grasp. In less than …

At Cosmetics Inspiration & Creation we have been tracking the beauty-as-empowerment trend, noting the elemental need for products that bring wellness through joy. A quick dopamine hit goes a long way in a post-crisis society, and consumers are discovering …

Who would have thought that associating the word monochrome with the concept of freedom was possible? The monochrome, and its sidekick, the total look, imply a univocal use. Everyone is on the same page, no head sticking out! An …

The largest market in the world is also known to be one of the most difficult. Here are some keys to getting started. More than 700 million consumers, a pronounced taste for make-up products – very anchored in the …