The “cleanical” category is shaping the future of beauty with its singular approach that bridges innovation and credibility. Companies that are positioning products within this space are leveraging User-Generated Content (UGC) created by esteemed dermatologists and aestheticians, to not only enhance brand credibility but also foster unwavering consumer trust. Going beyond conventional influencer collaborations, our conversation delves into the symbiotic relationships formed between brands and licensed industry professionals such as estheticians, nurses, and dermatologists and what it takes to achieve effective collaborations. The traditional beauty influencer model is evolving to accommodate the convergence of credibility and consumer/patient trust within the creative content development dynamic.
Liz Kennedy
Founder & President
Beauty Magnet
