Our digital era has produced a significant shift in self-perception with people relating more to their digital image than to their reflection in the mirror. This shift has triggered a surge in non-invasive aesthetics medicine, especially within the younger e-generation. At the same time, consumers are more and more savvy about cosmetic products compositions and their skin needs. They want to manage their routine in the best possible way with science backed, highly efficient and trusted ingredients. The convergence of those two trends resulted is the emergence of derma-cosmetics. This product category is used to offer safe and gentle substitutes to aesthetics procedures or to complement treatments with pre and post applications. During this workshop, our cosmetic actives and marketing experts will talk about the key drivers of derma-cosmetics, as well as the latest trends and solutions to develop high quality and effective skincare that meets the demands of today’s consumers. Join us to discover our solutions!
Michelle Yip
Business Development Specialist for Sederma
Croda
