MakeUp in World

2025 February, 12 & 13

LA Convention Center

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Michelle Yip

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Business Development Specialist for Sederma

Michelle Yip is the Business Development Specialist for Sederma at Croda Inc and has 5+ years of experience in the beauty industry with a diverse background in marketing, synthesis, and sales. Along with ACS accreditation, she pursued a Bachelor of Science degree in Chemistry and furthered her studies, attaining a Master of Science in Chemistry with a concentration in Biomedicinal Chemistry from Stevens Institute of Technology. At Croda, she collaborates with the sales team in the US and Canada to foster innovation and drive successful projects with key customers. She has a passion working with indie brands, sharing her expertise to help them grow and navigate the ever-evolving beauty landscape. In addition, she loves to volunteer at local schools for STEM outreach to promote and inspire interest in the STEM disciplines. In her spare time, she enjoys performing in community theater, hiking, and finding the newest, trendy foodie spot!