Clean, natural, organic, vegan, local… what aspects are consumers most sensitive to, and how can you stand out from the crowd?
Discover the keys to a better understanding of the issues surrounding virtuous beauty and succeed in your transformation by providing relevant and desirable solutions.
NellyRodi and “Semanti Web” study the evolution of “ Clean Beauty.”
This analysis is based on a three-year study from 2020 to 2023 on what are consumers focused on today vs yesterday and how will that impact your brands position for 2024 and beyond.
A focus on “Virtuous Beauty” today with an analysis of current beauty conversations, inspiring 10 key initiatives, and territories of creative expression for tomorrow.
● Analyze conversations around Virtuous Beauty through the most discussed topics, associated values and brands, the most engaged consumer typologies, and their evolutions
● Understand this new paradigm to initiate or reinforce a sustainable & desirable transformation
● Identify business opportunities and differentiation levers
● Inspire new territories of brand expression, to (re)invent the aesthetics of virtuous beauty
