MakeUp in World

2025 February, 12 & 13

LA Convention Center

Badge Request
Exhibit

Workshop

What Consumers Want: Key Considerations for the Makeup Category

Tuesday 14 February
10:30 am

Explore the ever-changing makeup landscape with Spate as we analyze trends from TikTok to Google Search. Gain insights into the key benefits, concerns, and looks consumers crave, equipping your brand with a deep understanding of today’s makeup enthusiasts. Join us for a concise and thorough review of consumer desires in the makeup category.

Addison Cain

Beauty Strategy & Innovation Manager

Spate