Consumers (especially Gen Z) are turning to lavish indulgences and luxury treats as a
comeback to the daily grind of the recession. A new cohort of thrillseekers are maxing
out on experiences and eschewing convention to party through the permacrisis.
Sensational makeup looks are born on TikTok and cascade into the real world, as
artistry becomes everyday. For beauty, this calls for the innovation of new chromatics,
textures and ornaments, and the reclaiming of evening beautification.
Leila will introduce one of the leading themes in the agency’s prospective vision for 2024 and beyond, with examples from around the world. Alexander Rawitz , Director Content Marketing – Creator IQ, will share how fashion and luxury brands are seeing an increase in attraction on social media and the key learnings for innovation. Following that, Chelsie Hall, CEO and co-founder of Viralmoments, will pinpoint the emerging trends and popular brands making waves on TikTok.
