MakeUp – MakeUp in LosAngeles

01/12/2021

Nouveau Goth

Modern goth goes glam, as an updated take on darker makeup moods combines the aesthetic of an emo haute couture catwalk, as punk and grunge inspired styles boom on TikTok and aesthetics like “gothcore” and “dark naturalism” inspire creativity. …

MakeUp

18/11/2021

Y2K Revival

Nostalgia continues to reign supreme over the beauty industry, as we see a strong interest in Y2K beauty aesthetics, driven by Gen Z’s obsession with aesthetic experimentation and need for feel-good play, as early 00s style captures the imagination …

MakeUp

12/11/2021

Cyber Era

As technology propels us into a new era, we become fascinated by alien life forms and virtual avatars, as we embrace a digital-age aesthetic, with beauty products inspired by futuristic colors and other-worldly textures. As technology propels us into …

Cosmetics, MakeUp

16/08/2021

MakeUp in LosAngeles: The must-attend event to understand the upcoming beauty market

MakeUp in LosAngeles is shaping up behind the scenes and is ready to welcome you on Wednesday 23 and Thursday 24 February at 9 am. Constantly seeking out the latest innovations in the industry? Connect with a wide range …

MakeUp, Skincare

29/07/2021

Your upcoming beauty business meeting in Los Angeles

When it comes to beauty, the United States remain the worldwide market leaders with US$17,217M annual revenue in 2021 (just before China US$14,368M). And this is only the beginning: exponential growth is expected until 2025 with an increase of …

Cosmetics, MakeUp, Skincare

06/07/2021

Stick-on Beauty: creating bold makeup looks, full of colors and various textures

Los Angeles is the cradle of many beauty trends with brands and artists taking inspiration from the surrounding entertainment industry. Doniella Davy, the makeup artist behind US show Euphoria’s unique looks, has been at the forefront of a growing …

Cosmetics, MakeUp

29/05/2021

The skin care pros will see you next week at MakeUp in LosAngeles!

Always attentive to the market, new trends and consumer needs, MakeUp in LosAngeles will present you during the show a selection of manufacturers specialized in makeup and skin care products. ARCADE BEAUTY « We offer several skincare sampling solutions. …

MakeUp, Skincare, Supplier

18/05/2021

MakeUp in LosAngeles: They have something to tell you…

This is not a drill! MakeUp in LosAngeles is next week! And to help you survive this not-so-long wait, we asked our exhibitors what new products they were planning to reveal during the show and let’s just say… It’s …

MakeUp, Skincare, Supplier

09/01/2019

Don’t miss this new Colorful Rendez-Vous!

Innovations, trends, experts… but not only!Disover the many events within the show you cannot miss with our amazing partners! MakeUp in: Where Innovations grow on a Tree! Don’t miss MakeUp in LosAngeles’s Innovation Tree, which spotlights key innovations in …

Innovation, MakeUp, Skincare, Trend

21/11/2018

Spotlight on innovation and makeup!

Initiated in New York, last September, Millenials will reveal their favorite make-up products among the 30 IT Products selected by the professional MakeUp in jury and exhibited on the Innovation Tree at the show.Lead by Michele Burke, Make-up Designer …

Innovation, MakeUp

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