MakeUp in World

2025 February, 12 & 13

LA Convention Center

Badge Request
Exhibit

#MakeUp

Looking to the year ahead, beauty remains a hot topic of conversation amongst both consumers and retailers alike. With such a vast array of categories that make up this industry, it’s key to narrow down the top areas of …
By Ana Allen, MakeUp in LosAngeles 2024 Ambassador Introduction: This trend report will touch upon what is driving the market for makeup and skincare in North America, drilling down on the state of the market, the key trends and …
Modern goth goes glam, as an updated take on darker makeup moods combines the aesthetic of an emo haute couture catwalk, as punk and grunge inspired styles boom on TikTok and aesthetics like “gothcore” and “dark naturalism” inspire creativity. …
Nostalgia continues to reign supreme over the beauty industry, as we see a strong interest in Y2K beauty aesthetics, driven by Gen Z’s obsession with aesthetic experimentation and need for feel-good play, as early 00s style captures the imagination …
As technology propels us into a new era, we become fascinated by alien life forms and virtual avatars, as we embrace a digital-age aesthetic, with beauty products inspired by futuristic colors and other-worldly textures. As technology propels us into …