Trend – MakeUp in LosAngeles

01/04/2021

2020 Futures: What are the trends to watch for the new decade?

From beauty, food and packaging developments, brands are adapting to the ever-evolving consumer landscape. This session will explore key trends from Wunderman Thompson Intelligence and highlight macro shifts that are dictating the major trends companies will need to be aware of to future-proof …

Trend

19/03/2021

Exhibitors’ innovation and beauty trends: gems of MakeUp in LosAngeles 2019!

The 4th edition of MakeUp in LosAngeles has closed its doors but the story has not ended yet! The 4500+ participants got the chance to discover, on the Innovation Tree, makeup innovation selected by the Innovation Tree Expert Committee. …

Innovation, Supplier, Trend

18/02/2020

Unveiling the Color Wave 2020

A new snippet from MakeUp in’s conference program: Continuing the unique collaboration between BEAUTYSTREAMS x MakeUp In, The Color Wave project is an expert study of color and identifies the key forecasted color for 2020. Announced one year in advance, this gives …

Conference, Trend

14/02/2019

Using Claims and Transparency to connect with consumers

The blockchain economy is here meaning full transparency matters ! Consumers are interested in EVERYTHING about the products they are using including whether they are safe yet effective, prompting some marketers to make claims that land them unwanted FDA …

Conference, Trend

09/01/2019

Don’t miss this new Colorful Rendez-Vous!

Innovations, trends, experts… but not only!Disover the many events within the show you cannot miss with our amazing partners! MakeUp in: Where Innovations grow on a Tree! Don’t miss MakeUp in LosAngeles’s Innovation Tree, which spotlights key innovations in …

Innovation, MakeUp, Skincare, Trend

05/12/2018

Harvest the Green Movement blossoms

Decoding, trends and guidelines at MakeUp in LosAngeles! From Retailers to Brands, from a trend to a mainstream movement, the clean beauty movement took the market by storm. Influenced by the Wellness movement and propelled by a new generation …

Conference, Trend