MakeUp in World

2025 February, 12 & 13

LA Convention Center

Badge Request

Show News

Don’t miss this new Colorful Rendez-Vous!

MakeUp in LosAngeles 2017

Innovations, trends, experts… but not only!
Disover the many events within the show you cannot miss with our amazing partners!

MakeUp in: Where Innovations grow on a Tree!

Don’t miss MakeUp in LosAngeles’s Innovation Tree, which spotlights key innovations in terms of ingredients, materials, textures, effects, process and uses. The Tree will display innovations selected from 78 amazing products submitted by 42 of the show’s exhibitors.

The innovations were carefully and methodically tested and evaluated by members of the Innovation Tree Products Expert Committee. The 8 acknowledged international experts signed out the most creative ones after a 4-hour debating session.

No need to say that every piece of product has been hand picked according to detailled specifications: technical breakthrough, innovative material or ingredients, design improvments, eco-responsible approach etc.

Some of these products will even premiere at the show for the West coast visitors! They all will be displayed on the Innovation Tree, and the winners’ booths will also feature special Awarded MakeUp IT Products logo.

Discover every shades of the upcoming trend with the Color Wave

Successfully launched in Paris in June 2018 and renewed for MakeUp in NewYork in September 2018, the Color Wave by BEAUTYSTREAMS will be displayed at the next MakeUp in LosAngeles edition.

The Color Wave is a global project created to identify the key color movement for the upcoming year and help brands apply the shades to the respective regions, in which they operate. A special installation was designed by BEAUTYSTREAMS for this occasion, on display at the Barker Hangar.

The theme is still to be revealed during the show !

Get touch-ups at the Chic Studios Beauty bar to be ready for the special photocall

Stop by the Chic Studios Beauty Bar for smokey eyes, contouring, lisptick application and professional advices. The Beauty bar is not only the perfect way to take a break at the show, but also allows visitors to see first-hand the creativity of the shool’s make-up students and pick up tips on the latest color and products trends.

Then, after their makeover, visitors can have their picture taken with the special photo kiosk and receive by email their MakeUp in animated Gif !

Stay tuned for more: new products, trends, market news and innovations!