MakeUp in World

2024 February, 14 & 15

LA Convention Center

Badge Request


The cosmetics and personal care sector thrives on what’s now, what’s new, and what’s next. There is an insatiable appetite for novelty among marketers, manufacturers, and media; among chemists, consumers, and CEOs. Everywhere you look in beauty, it seems …
Initiated in New York, last September, Millenials will reveal their favorite make-up products among the 30 IT Products selected by the professional MakeUp in jury and exhibited on the Innovation Tree at the show.Lead by Michele Burke, Make-up Designer …