Innovation – MakeUp in LosAngeles

22/03/2024

Conscious Beauty Reshapes the Beauty Sphere

Clean Beauty has established itself as a new benchmark for the beauty industry, and today’s environmental challenges are driving a new commitment from companies in the sector. This trend is reshaping the future of beauty: welcome to the era …

Clean Beauty, Innovation

22/11/2022

What does beauty industry innovation really mean?

The cosmetics and personal care sector thrives on what’s now, what’s new, and what’s next. There is an insatiable appetite for novelty among marketers, manufacturers, and media; among chemists, consumers, and CEOs. Everywhere you look in beauty, it seems …

Innovation

24/05/2021

MakeUp in LosAngeles: An edition of all records for Beauty Innovations!

FINALLY ! The glamourous Expert Committee has selected the 2020 MakeUp in LosAngeles products! You will be able to discover all of them in less than a week at the Los Angeles Convention Center, at the special installation « …

Innovation, IT Awards

30/03/2021

Will these products still be the IT products of next year?

Last February, the MakeUp in LosAngeles participants got the chance to discover, on the Innovation Tree, makeup and skincare innovations selected by the Expert Committee. 30 products each one representing months of research and hard work from the best …

Innovation, IT Awards, Supplier

19/03/2021

Exhibitors’ innovation and beauty trends: gems of MakeUp in LosAngeles 2019!

The 4th edition of MakeUp in LosAngeles has closed its doors but the story has not ended yet! The 4500+ participants got the chance to discover, on the Innovation Tree, makeup innovation selected by the Innovation Tree Expert Committee. …

Innovation, Supplier, Trend

29/01/2019

The 2019 Awarded IT Products are on their way!

Our glamourous Expert Committee has finally selected the 2019 MakeUp in LosAngeles products! But… we are going to keep the list secret until the show in February ! Don’t be upset because in the meantime, here is some info …

Innovation, IT Awards

09/01/2019

Don’t miss this new Colorful Rendez-Vous!

Innovations, trends, experts… but not only!Disover the many events within the show you cannot miss with our amazing partners! MakeUp in: Where Innovations grow on a Tree! Don’t miss MakeUp in LosAngeles’s Innovation Tree, which spotlights key innovations in …

Innovation, MakeUp, Skincare, Trend

29/12/2018

Innovations, West coast opportunities… Hear it from the pros!

MakeUp in LosAngeles is ONLY 6 weeks from now! And to help you survive this not-so-long wait, we asked our exhibitors what new products they were planning to reveal during the show and let’s just say… It’s going to …

Innovation, Supplier

16/12/2018

Get your dose of color… and innovations

The MakeUp in team is in pole position for the next edition of MakeUp in LosAngeles… Lots to share with you in 2 days! We asked our exhibitors what new products they were planning to reveal during the show …

Cosmetics, Innovation, Supplier

29/11/2018

MULA x LPLA unlocked – 2 shows: same place, same dates, and same vision

Since last year, MakeUp in LosAngeles and Luxe Pack Los Angeles are held jointly in February at the unusual venue that is the Barker Hangar. In 2018, more than 3.900 visitors have come the way to Santa Monica for …

Conference, Cosmetics, Innovation

#Innovation