MakeUp in World

2025 February, 12 & 13

LA Convention Center

Badge Request


Clean Beauty has established itself as a new benchmark for the beauty industry, and today’s environmental challenges are driving a new commitment from companies in the sector. This trend is reshaping the future of beauty: welcome to the era …
The cosmetics and personal care sector thrives on what’s now, what’s new, and what’s next. There is an insatiable appetite for novelty among marketers, manufacturers, and media; among chemists, consumers, and CEOs. Everywhere you look in beauty, it seems …