MakeUp in World

2025 February, 12 & 13

LA Convention Center

Badge Request
Exhibit

#Clean Beauty

Clean Beauty has established itself as a new benchmark for the beauty industry, and today’s environmental challenges are driving a new commitment from companies in the sector. This trend is reshaping the future of beauty: welcome to the era …
Once a niche trend, Clean Beauty has become a mainstream phenomenon and has cascaded into all segments – from skincare to makeup – and retailers. Propelled by consumers looking for transparency and authenticity, Clean Beauty morphed into a full-on …
A new snippet from MakeUp in’s conference program: From Retailers to Brands, from a trend to a mainstream movement, the clean beauty movement took the market by storm. Influenced by the Wellness movement and propelled by a new generation …