MakeUp in World

2025 February, 12 & 13

LA Convention Center

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Rise of the Natural and Clean Movement

MakeUp in LosAngeles 2018

A new snippet from MakeUp in’s conference program:

From Retailers to Brands, from a trend to a mainstream movement, the clean beauty movement took the market by storm. Influenced by the Wellness movement and propelled by a new generation of influencers, clean indie brands and retailers, this is one of the main topics for the future. Today, 59 percent of women over the age of 35 believe buying green beauty is important to them, while 73 percent of millennial women seek out cleaner, all-natural products (Source: Harris Poll Survey – Allure).

Why is the Clean Beauty Movement on the rise? What is driving this phenomenon? How will this impact the future of beauty both in skincare and makeup? Get all the answers at MakeUp in LosAngeles!

See you soon at the Barker Hangar!