MakeUp in World

2025 February, 12 & 13

LA Convention Center

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MakeUp in LosAngeles: Meet them in 2 weeks!

MakeUp in LosAngeles 2022

At the edition, held at the same place and same location than the Luxe Pack show, you will find with our exhibitors everything you need to build your makeup or skin care line. A lot of surprises and activities are also awaiting you: the Color Wave, the Innovation Tree, the Chic Studio touch-up bar and of course the conferences.
But not only! Discover the photo call experience offered by Essentia Beauty and the sample kiosk presented by Arcade Beauty at the Barker Hangar.*


In partnership with Vengo Labs, Arcade Beauty will be unveiling a first-to-market “connected beauty sampling kiosk.” These high-tech digital vending machines facilitate a customized, on-demand exchange between consumers and brands creating a unique immersive experience.

These kiosks are mutually beneficial for retailers and consumers:
• For Retailers: They provide brands with the opportunity to engage consumers, collect valuable user data and drive product trial.
• For Consumers: Consumers are given the opportunity to receive beauty samples, in real time, in locations where they are needed the most. Branded content will appear on the screen, providing the opportunity to convert each trial experience into a future purchase.

Bringing beauty products to the places that are most convenient for consumers is a natural fit for Arcade Beauty.


Essentia Beauty is offering each visitor a full special experience with an animated gifs photocall to have fun during the show.

Stop first by the near Chic Studio Bar for smokey eyes; contouring, lipstick… anything you need to get ready for the picture!