MakeUp in World

2025 February, 12 & 13

LA Convention Center

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Thank you for this incredible edition of MakeUp in LosAngeles!

Mula Thank You

We would like to thank YOU, for personally making the 8th edition of MakeUp in LosAngeles a huge success!  Not only did we have a blast, but we were thrilled to introduce exclusive innovations from your favorite exhibitors at the start of the year, with some even created just for the show! This year, we also surpassed expectations by welcoming even more active buyers and decision-makers. We would like to give a huge shoutout to Smash Box, Benefit Cosmetics, Too Faced, and Danessa Myricks for their love: “I love your show!,” “There are innovations on almost all booths,” “This is the only and unique event in the US,” “I haven’t seen as many innovations in the same place…”  The presence of all 5,250 of you played a crucial role in making the event an incredible success and we are already looking forward to the next edition in 2025! We deeply appreciate you in propelling our continuous evolution and fostering our continuous growth. Thank you for your ongoing support, which fuels our progress day by day!


Find Some Highlights From the Show Below!


Winners of the Beauty Tank

We’re thrilled to announce the winners of the Beauty Tank: Kimberly Currie Dunn, Founder of OUI Beauty in the Skincare category, and Alanna Tran, Founder and Chief Scientist for BiotechBeauty in the Makeup category. Exciting times ahead for these upcoming brands! More on their journeys coming soon.

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Leading Exhibitors Propelling Your Beauty Brands’ Success

Over 140 exhibitors were at the show, dedicated to helping you navigate and enhance your upcoming projects, promising exciting outcomes for the future!

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Innovative and Trendy Products at the Show

Throughout our four distinct product categories, themes such as gel-based formulas, water-less cleansing, biodegradable PET packaging, and products that are refillable, fully customizable, and doubly useful were prevalent. This edition showcases a dynamic array of innovations, emphasizing both creativity and sustainability in the beauty industry. See the winners!

Make sure to mark your calendars for the next edition of MakeUp in LosAngeles taking place February 12th and 13th, 2025 at the LA Convention Center!