MakeUp in World

2025 February, 12 & 13

LA Convention Center

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The All New Show Your Love Contest: Celebrate Your Favorite Suppliers on Valentine’s Day at MakeUp in LosAngeles 2024

The Love Contest Website Banner (4)

In a groundbreaking celebration of one of the United States’ most crucial sales holidays, MakeUp in LosAngeles’ brand new Show Your Love Contest, happening on Feb.14th, is set to redefine Valentine’s Day as a unique manifesto where business, happiness, and expertise converge. This day proves to be a goldmine for various industries, notably in cosmetics, beauty, and body care.

Show Your Love Contest – Five Simple Steps:

  1. Upon arrival, grab your two red hearts from our hostesses at badge scanning.
  2. Check out the show floor to discover your new or existing suppliers! 
  3. Explore innovative opportunities, forge partnerships, and learn how these experts can propel your beauty business forward. 
  4. Give your hearts to your favorite exhibitors to show your appreciation.
  5. Stay tuned for day two to see which of our exhibitors take home the Show Your Love Contest trophy and win the opportunity to be featured on the MakeUp in LosAngeles social media pages!

A Unique Experience:

We encourage you to use this moment at the show to forge powerful connections with exhibitors to unleash the full potential of your beauty brand and ascend to unparalleled heights! Dive into a realm of innovation, where you can establish valuable partnerships and immerse yourself in meaningful conversations. You will be able to discover the secrets to success in the beauty industry or absorb the newest innovations from the experts. Make sure to seize the chance to collaborate and elevate your business to another level… leading you to choose who to give your contest hearts to!

Cherish the Moments:

Visitors express their appreciation by giving hearts to their favorite exhibitors, and by participating in the energy around the Show Your Love Contest. At the end of the first day, each exhibitors’ hearts will be collected and counted.  The exhibitor(s) with the most hearts will be announced on the second day and will receive the MakeUp in LosAngeles Show Your Love Contest trophy as well as exclusive promotions from MakeUp in LosAngeles on our social media platforms and newsletter highlights.

You can stay in the loop with live updates and highlights by following us on Instagram and Linkedin as well as sharing your unique experiences with the hashtag #ShowYourLoveContest to connect with like-minded visitors and exhibitors. 

Valentine’s Day is more than just a romantic celebration—it’s a celebration of thriving businesses and joyful connections.

Join us in creating a community of shared moments and appreciation during the Show Your Love Contest at MakeUp in LosAngeles because your participation is what makes the event truly special! We can’t wait to welcome you on February 14th & 15th, 2024, see you soon!