MakeUp in World

2025 February, 12 & 13

LA Convention Center

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MakeUp in LosAngeles Showcases the NEW Conscious Beauty Area

Conscious Beauty Area Los Angeles

Discover a unique experience at the heart of responsible beauty with our brand new animation: the Conscious Beauty Area, launching for the first time at MakeUp in LosAngeles on February 14 and 15, 2024.

What is the Conscious Beauty Area?

The Conscious Beauty Area is a space dedicated for showcasing suppliers of formulation, full service, packaging and accessories who share our commitment to sustainability, ethics and social responsibility. We believe in beauty that doesn’t just sublimate, but inspires change, encourages informed choices and helps create a positive impact on the world around us.

Why Conscious Beauty?

We believe that conscious beauty is not just a trend, but a necessity. In a world of ever-increasing environmental and social responsibility, it is essential that the beauty industry plays an active role in promoting sustainable practices. As the industry’s voice, the Conscious Beauty Area is our response to this, and our way of highlighting the actors of change.

What You Can Expect From the Conscious Beauty Area

At the heart of the transformative shift towards sustainability in the beauty industry, as the demand for eco-friendly and sustainable beauty products continues to grow, this dedicated area is designed to showcase the latest innovations and novelties from exhibitors responding to this challenge. The Conscious Beauty area will be organized around three major product families, offering an immersive experience to quickly identify the exhibitors likely to meet responsible beauty needs.

1. Natural and Renewable Raw Materials

Discover products designed with ingredients and raw materials from natural and renewable resources for the manufacturing of cosmetics, packaging and accessories. Exhibitors will be showcasing innovations such as cellulose, plant and fruit extracts, underlining their commitment to sustainable materials.

2. Ecodesign

Explore cosmetic formulations, packaging and accessories designed to deliver environmental benefits throughout the product life cycle. Recycled materials, innovative assembly techniques, eco-friendly inks and recycling options will be highlighted, demonstrating a commitment to more environmentally-friendly beauty.

3. Green Chemistry

Explore the results of scientifically elaborated research and development, presenting innovative and sustainable alternatives to toxic cosmetic ingredients and polluting manufacturing processes. Discover the fruits of this research, such as new active ingredients, cold formulation techniques and biodegradable raw materials.

These advances testify to our exhibitors’ commitment to pushing back the boundaries of sustainability, offering a unique opportunity to discover the products resulting from the forefront of this research. Join us for a dive into the future of beauty, where science and innovation meet environmental responsibility.

Conscious Beauty Exhibitors


Albea – Booth E47

We invent and make responsible packaging – tubes, lipsticks, mascaras, fragrance caps, skincare jars and turnkey solutions – for the beauty, personal care and health markets.

Yet we believe there can be no responsible packaging without a responsible company. That’s why we uphold the reputation of our dynamic and prestigious customers ; we act for the environment ; we support our communities ; we invest in technical expertise and world-class equipment for our 43 modern facilities worldwide ; and we care for our 13,000 talented people.

Arcade Beauty

Arcade Beauty – Booth D28

Arcade Beauty is the global leader in end-to-end beauty solutions, helping our partners grow their brands through our deep manufacturing expertise and commitment to sustainability.

We deliver strategic, custom sampling and saleable solutions for our partners, worldwide. We provide an unparalleled offering with over 30 technologies in our product portfolio supporting over 400 international beauty brands and a global footprint operating 12 facilities worldwide.

– Sample Design & Manufacturing 
– Fragrance Blending and Filling
– Formulation
– Full-Service Saleable Solutions

Art Cosmetics

Art Cosmetics – Booth G8

Art Cosmetics is a company that turned its passion for beauty into true art. We have always been recognized among the best Italian cosmetic companies manufacturing cosmetics for third parties in the make-up and skincare sectors. We made innovation the key to create today the products of tomorrow.

We have always been able to innovate and we are ready to take on a new challenge. We welcome your ideas and make them real. This is our art. This is Art Cosmetics.


Cosmei SRL – Booth E24

We propose and develop a wide range of cosmetic packaging items ready to be customized on your needs. Each packaging project is an invitation to think out of the ordinary.

We think “out of the pack” with a natural, realistic and dedicated attitude.

Since 2009, Cosmei has been a reliable and attentive partner for make-up producers and brands. Our range includes and satisfies ranging from essential and classic make-up lines to the latest innovations in materials and high-end design.

Cosmetics Atelier

Cosmetics Atelier – Booth E3

COSMETICS ATELIER was born out of a desire to help brands and companies with a HOLISTIC, AUTHENTIC and FLEXIBLE approach to developing UNIQUE BEAUTY SOLUTIONS


Cosmopack USA LLC- Booth D44

Cosmopak is a designer, developer and manufacturer of packaging and turnkey products across all beauty categories. Our services include concepting, design, product development, formulation, production and logistics. Our agile approach focuses on serving innovative, mission-driven beauty brands to develop quickly and manage their supply chain efficiently. Our forward-thinking, relevant innovation ranges from eco-friendly materials to clean formulas to state-of-the-art packaging forms. Cosmopak has offices in New York, Los Angeles, Lima, and Suzhou.


Libo Cosmetics Co Ltd – Booth H44

LIBO Cosmetics Co., Ltd is a global leader in designing and manufacturing cosmetics packaging for compact, lipstick, mascara, lip gloss, tubes, glass packaging, accessory, and much more. The company has superb experience in the beauty industry, offering well-known brands with quality cosmetics packaging and turnkey solutions with world-class design services to help brands stand out in the market.

With cutting-edge facilities and offices worldwide located in China, Taiwan, and the US that cover over 40,000 square meters and employ over 500 professionals, the company provides highly innovative and cost-effective packaging solutions to meet customers’ expectations and beyond.


Lumson – Booth D40

Lumson is the Italian leading company in designing, developing, manufacturing complete packaging solutions for the cosmetic market.

Founded in 1975, ensures the highest level of quality and Made in Italy design supplying standard and custom packaging. The offer includes glass and plastic lines, airless systems, dispensing systems and complete make up solutions available with innovative and traditional decorations. The company, sensitive about the environment, is UNI ESO 14001 certified.

Pennelli Faro

Pennelli Faro – Booth J7

Pennelli Faro S.r.l. is an internationally recognized manufacturer of brushes and accessories for fine arts and cosmetics.

Pennelli Faro has the headquarters and the entire production process in Italy, located in the historic and traditional brush manufacturing district of the Cremona area, producing some of the finest brushes on the market since 1971.

Innovation through creativity and forward thinking allows us to find better ideas, solutions and strategies, anticipating the market trends.

Our team of technicians and our investments in the research of new equipment, together with the constant research of new materials and manufacturing processes, keep us definitely ahead in our field.


WWP Beauty – Booth E19

WWP Beauty is a global Beauty & Personal Care supplier offering sustainable and eco-conscious packaging innovation, and beauty accessories. Through a worldwide team of beauty experts that spans North America, EMEA, and APAC, we offer our customers global support at the local level. Our in-house manufacturing, integrated network, and superior quality make us stand out as “The Partner for Beauty with Purpose.