MakeUp in World

2025 February, 12 & 13

LA Convention Center

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Trends Area

Trends Area

Consumers’ buying behaviour, needs and beauty aspirations are constantly changing. Always attentive to the market, new trends and consumers, MakeUp in LosAngeles offers a Trends space gathering the best international experts from the agencies.



BEAUTYSTREAMS is the first global beauty industry reference and an indispensable resource for beauty industry professionals. Catering to industry insiders across the full beauty supply chain — from R&D teams and raw materials manufacturers to marketers, retailers and distributors — BEAUTYSTREAMS provides two exclusive services to help beauty professionals meet their objectives.


Cosmetics Inspiration & Creation

Cosmetics Inspiration & Creation is an international trend forecasting and consulting agency founded in Paris in 2007. The agency is dedicated to driving beauty and wellness innovation, helping brands identify new pathways and realize long-term growth through strategic foresight and trend inspiration.
In a consultancy capacity, our global team of industry experts, cultural strategists, product developers, and beauty chemists works closely with brands to inspire new product directions and build innovative concepts. We have worked alongside the R&D departments of some of the world’s leading makeup and skincare brands, to elevate their scientific message and inspire future-proofed innovation.


Mintel is the expert in what consumers want and why. As the world’s leading market intelligence agency, we deliver in-depth research and insight into the beauty industry. From the latest trends and innovations to current consumer behavior and forecasts, Mintel’s team of expert analysts combine high-quality data and rich marketplace knowledge to inform 3,000 beauty brands globally. With 13 offices across five continents, we have forged our unique reputation as a world-renowned business brand.



Forecasting specialist NellyRodi is an expert strategic consulting agency for the creative industries. We help businesses, their deciders and their teams – from defining their brand strategy all the way to operational deployment.

We can meet clients’ objectives for results and use our creativity, engagement and conviction to help brands. In this process we apply rigorous, finely-tuned methods, putting our consumer expertise and passion for the creative industries to work enhancing brands’ desirability.

Peclers Paris, Shape Your Future

A new market to conquer ? A target customers to consider ? Products to design ? A desirable aesthetic to create ?
With a deep understanding of cross-sector issues, Peclers Paris partners with brands from the fashion, beauty, hospitality, food & beverage, and consumer goods industries to help them maintain their leadership position or achieve it.
From prospective trends to consumer knowledge, brand and creative strategy, and marketing of product offerings and experiences, the agency takes a 360° approach to business challenges by developing tailor-made methodologies based on specific needs and markets.
Peclers Paris also offers an extensive trend book portfolio designed to inspire and guide you throughout your product innovation processes and new developments.


Spate analyzes over 20 billion search signals and 700 billion TikTok views to identify the next big trend in beauty. Through search, consumers reveal their most secret selves, offering a clear and honest picture of consumer interests to brands. Over 100 of the top beauty brands, such as L’Oreal, Estée Lauder, and Olaplex, leverage Spate data for product development and marketing. Contact Spate today to learn more.



Founded in 2015 by industry veterans, Trendalytics offers a unique process of leveraging data to understand and capitalize on trends across Fashion, Beauty, and more.Trendalytics is a predictive data analytics and SaaS platform that scrapes the web for data and utilizes artificial intelligence (AI), machine learning, and proprietary algorithms to develop and display analytics on product and market trends.