MakeUp in World

2023 February, 16 & 17

From 9am to 5pm - LA Convention Center

Badge Request

Workshops & Animations

Beauty Talks & Inspiration Bar

MakeUp in Los Angeles is thrilled to announce the return of its partnership with the international trend forecasting and consultancy agency, Cosmetics Inspiration & Creation, for the next MUiLA event in February 2023.

Cosmetics Inspiration & Creation will present four major trends for the year ahead in a series of curated Beauty Talks, hosted by the agency’s Chief Inspiration Officer Leila Rochet. Each talk will feature a specially invited panel of industry insiders who will share their vision and experiences, while deciphering the key themes for 2023 and beyond. And with innovation at the forefront of everyone’s minds, attendees are also invited to join the team at the Inspiration Bar, where they will be showcasing the latest product innovations to hit the worldwide beauty market.

Through a period of polycrisis, consumers and brands have become more resilient, more adaptable and more connected than we ever realized.  The rise of social media and the GenZ mindset has changed the beauty industry and brands need to adapt to this new normality. And yet, the desire for individual recognition and expression remains a prescient driver.  As we move forward, consumers will continue to explore the special tension that exists between collective responsibility and personal growth, and between the quest for the optimized self and for globalized empathy.” Leila Rochet, Chief Inspiration Officer of Cosmetics Inspiration & Creation

For 2023 and beyond, the following four trends were deciphered by the agency and represent the need to meet heightened expectations around sustainability, efficacy and creativity. Each theme will provide direction and inspiration on how brands can respond to increasingly nuanced consumer behaviors.

The Trends

1/ Eco-Collectivism: From Sustainability to Augmented Empathy

The age of anxiety is leading to a deepened understanding of the symbiotic relationship between people and planet. As sustainability infiltrates all markets consumers are becoming green intellectuals and are pushing brands to change their behaviors and ambitions to become empathetic ambassadors.

2/ Future ArchiTech: From Innovation Hunters to Progress Pioneers

The answer to tomorrow’s challenges lies in adopting a science-first and solution-focused approach. This mindset is permeating the beauty sector, where radical innovation is welcomed by today’s logical and results-driven consumers. From Skintellectuals to Technophiles, consumers will prioritize efficacy delivered through STEM-based solutions (sciences – technology – engineering – mathematics).

3/ Artphoria: From Colour-Dosing to Creative-Finessing

The creative revolution continues. As consumer confidence grows and their skills develop, we see a desire to express individuality through exquisite artistry. Positivity is reflected in a maximalist approach to makeup and a bold acceptance of identity. TikTok is the primary tool for education, and in this space, niche is the norm and micro-expressions are the new mainstream.

4/ The Optimized Self: Exploring the Personal Ecosystem

We are entering an era of intimately adaptive beauty that responds to the individual or is tailored specifically for individual needs. Deep care is delivered on both an emotional and physical level as personal healing becomes a priority. 

The Beauty Talks

The Beauty Agora, February 16, 2023

1/ Eco-Collectivism: From Sustainability to Augmented Empathy

When: Thursday, February 16, 10.30 am to 11.15 am, The Beauty Agora

Speakers: Leïla Rochet with Romain Gaillard, Founder & CEO – The Detox Market and Victor Casale, Co-founder and President of Pact and Founder of MOB Beauty

2/ Future ArchiTech: From Innovation Hunters to Progress Pioneers

When: Thursday, February 16,, 12.30 pm to 1.15 pm, The Beauty Agora

Speakers: Leïla Rochet with Jessica Chan – VP of Odacité

3/ Artphoria: From Colour-Dosing to Creative-Finessing

When: Thursday, February 16, 2.30 pm to 3.15 pm, The Beauty Agora

Speakers: Leïla Rochet with Conor Begley – Chief Strategy Officer of CreatorIQ and Co-Founder of Tribe Dynamics

Inspiration Talk

The Conference Room, February 17, 2023

Empowering Creativity: How Danessa Myricks Disrupted Beauty

When: Friday, February 17, 1:00 pm to 1:45 pm, The Conference Room

Speakers: Leïla Rochet will interview Danessa Myricks

Danessa Myricks is one of the stand-out brands to have emerged in recent years, meeting the moment with creativity and inclusivity at its core. Today’s consumers are on a quest for greater individuality, and brands are charged with helping them express their desire for freedom and unleash their creativity.  With the motto “beauty for all”, Danessa has successfully broken boundaries and built a world of beauty for people of all races, ages, and genders, and turned her powerful ethos into business success.” Leila Rochet, Chief Inspiration Officer of Cosmetics Inspiration & Creation;

This conference will be a unique opportunity to learn more about Danessa’s path to success, the challenges she has had to face, and her vision for the future. 

The Inspiration Bar

Booth G35, February 16 & 17

Cosmetics Inspiration & Creation will be bringing its signature Inspiration Bar to MakeUp in Los Angeles. Book your place at the bar, where the team will talk attendees through the latest product innovations from the worldwide beauty market, selected to illustrate the four major themes discussed in the Beauty Talks. Don’t hesitate to book your private session at the bar here.


About Cosmetics Inspiration & Creation

Cosmetics Inspiration & Creation is an international trend forecasting and consulting agency founded in Paris in 2007. The agency is dedicated to driving beauty and wellness innovation, helping brands identify new pathways and realize long-term growth through strategic foresight and trend inspiration.

The agency regularly delivers in-depth trend reports covering the global beauty markets, decoding the latest inspirations and market data, and deciphering the latest product releases to feed your brand’s innovation process. We convert insights and inspiration into bespoke leverages, tailored to specific goals and ambitions.

In a consultancy capacity, our global team of industry experts, cultural strategists, product developers and beauty chemists work closely with brands to inspire new product directions and build innovative concepts. We have worked alongside the R&D departments of some of the world’s leading makeup and skincare brands, to elevate their scientific message and inspire future-proofed innovation.

Contact Cosmétique Inspiration & Création :

For more information, email the team at or visit the website at Follow us on Twitter & Instagram

Leila Rochet, Chief Inspiration Officer of Cosmetics Inspiration & Creation