Conference – MakeUp in LosAngeles

26/02/2022

MakeUp in LosAngeles 2022: Thank you for this amazing edition

What an incredible and long awaited edition we have just experienced! YOU made it ! The success of this 6th edition is YOURS! Thanks to you, exhibitors, partners and brands who enthusiastically participated, it has been two days of …

Conference, IT Awards, Workshop

13/06/2021

Tomorrow at MakeUp in LosAngeles exclusively

Dear MakeUp Enthusiast, the wait is OVER! Tomorrow, MakeUp in LosAngeles is opening its doors for 2 full days of business meetings, conferences, workshops, networking and passion! Here is what awaits you the 11th and 12th February at the …

Conference, Supplier, Workshop

10/05/2021

What you need to know about the Beauty Industry

Innovations, trends, brands success stories, market news and updates, consumers’ behaviour with beauty products, clean and sustainable beauty… are some of the big highlights of the amazing MakeUp in LosAngeles conference program. Visiting our shows is what you need …

Conference

05/05/2021

Branding and re-branding: Frederic Fekkai and the challenge to stay relevant and engaging in today’s markets

For almost three decades, Frederic Fekkai has shaped the international beauty landscape. Frédéric’s vision extended beyond running a salon when he realized that women spared no expense on their complexions, but the majority of haircare products were purchased at the …

Brands, Conference

30/04/2021

Joyful Activism: Breaking the Codes of Sustainable Beauty

It is not a secret.. As the industry evolves, eco-conscious and sustainable beauty has become fundamental. However, it is critical for actors of the Beauty Industry to evolve their approach to the topic. BEAUTYSTREAMS will present during MakeUp in …

Clean Beauty, Conference

26/04/2021

Clean Beauty – What is next?

Once a niche trend, Clean Beauty has become a mainstream phenomenon and has cascaded into all segments – from skincare to makeup – and retailers. Propelled by consumers looking for transparency and authenticity, Clean Beauty morphed into a full-on …

Clean Beauty, Conference

19/04/2021

What’s Next for Non-binary Inclusivity in today’s Beauty Landscape?

Gender Neutral and Gender Fluidity It surfaced in the 90’s with CK One and has evolved to mass acceptance proven by Fenty & Chanel’s current consumer targets amongst many others. During MakeUp in LosAngeles, a panel of industry experts …

Conference

11/04/2021

Let’s talk about Sex (ual Wellness) & Beauty

Sexual Wellness is Big Business: the sexual wellness market is forecast to generate revenues of $39 billion by 2024, representing an annual growth of more than 7%, according to research from Arizton. Meanwhile, Research and Markets is predicting nearly identical growth …

Conference

07/04/2021

CBD: Is there still time to “jump on the bandwagon”?

CBD has made an explosive entrance into the marketplace. Never before have we seen a trend get traction and grow so quickly. Following the passage of the Farm Bill and its legalization of hemp cultivation, the market for CBD …

Conference

25/02/2021

Rise of the Natural and Clean Movement

A new snippet from MakeUp in’s conference program: From Retailers to Brands, from a trend to a mainstream movement, the clean beauty movement took the market by storm. Influenced by the Wellness movement and propelled by a new generation …

Clean Beauty, Conference

#Conference