What an incredible and long awaited edition we have just experienced! YOU made it !
The success of this 6th edition is YOURS!
Thanks to you, exhibitors, partners and brands who enthusiastically participated, it has been two days of non-stop business wins, learning and discoveries at the Los Angeles Convention Center!
Two days of co-creation around beauty
MakeUp in LosAngeles was once again the place to be for meetings and creative effervescence in skincare and makeup.
Our (great) exhibitors in ingredients, formulation, packaging, full service and accessories were present to support you in your projects development.
A time full of ideas, smiles, handshakes and business card swaps!
A packed conference room
Diving into beauty trends and cosmetics breakthroughs, from beauty upcycling to clean beauty empowerment… these were some of the big highlights of the amazing MakeUp in LosAngeles conference and workshop program, not to mention the much-loved participation of our star influencers @xixiyang, @alexandrapotora, @dianamadison, @anya_kay and @officialjulissab!
Innovation at the heart of the show
Participants had the chance to discover, on the IT Awards showcase, 22 skincare and makeup innovations selected by our IT Awards Expert Committee among 88 submissions. We were very proud to present the 4 winners of our competition, in the Packaging category: Airless Powder Pump from APR Beauty, in the Accessories category: Paper Handle Applicators from HNB Corporation, in the Formulation category: Lip Legend no-transfer liquid lipsitck from B. Kolormakeup & skincare S.p.A. SB and in the Full service category: Evoke from Chromavis Fareva.
SEE YOU NEXT YEAR WITH OUR NEW LOOK IN LA!