#Brands

04/12/2021

MakeUp in LosAngeles: Your next beauty inspiration is here

Considering eco-design as a priority and favouring natural or recycled ingredients, MakeUp in Los Angeles exhibitors are in line with the American beauty market trends while innovating and reinforce their effectiveness! Among the 88 new products presented at the …

Brands, Supplier

05/05/2021

Branding and re-branding: Frederic Fekkai and the challenge to stay relevant and engaging in today’s markets

For almost three decades, Frederic Fekkai has shaped the international beauty landscape. Frédéric’s vision extended beyond running a salon when he realized that women spared no expense on their complexions, but the majority of haircare products were purchased at the …