Considering eco-design as a priority and favouring natural or recycled ingredients, MakeUp in Los Angeles exhibitors are in line with the American beauty market trends while innovating and reinforce their effectiveness!
Among the 88 new products presented at the show, 4 award-winning products and 18 IT AWARDS nominated products covering the following trends:
RECYCLING
Recycled paper is preferred for accessories such as brushes or even applicators for in-store product testing.
NATURALNESS AND EFFICIENCY
Encouraging natural ingredients and transformation processes such as micronisation and fermentation, the new skincare and makeup products have multifunctional formulas that simplify the cosmetics routine. They beautify and protect the skin while correcting its imperfections.
MORE SUSTAINABLE PACKAGING AND FORMATS
Packaging novelties have in common a minimalist design reducing the amount of components, the use of a recyclable mono-material such as Polypropylene (PP), or the ability to be refilled.
BIODEGRADABLE
100% biodegradable is making a remarkable appearance in masks…
Explore the IT Awarded Products selection at MakeUp in LosAngeles, 23&24 February!
While waiting to discover the MakeUp in LosAngeles IT AWARDS ion February 23 and 24, (re) discover the innovations awarded during the last edition of MakeUp in NewYork which will be showcased at the show.
(Re)discover our MakeUp in NewYork last awarded on the exhibitors’ booths!
