Once a niche trend, Clean Beauty has become a mainstream phenomenon and has cascaded into all segments – from skincare to makeup – and retailers.
Propelled by consumers looking for transparency and authenticity, Clean Beauty morphed into a full-on tsunami. Today 94% of consumers read the ingredient label (Preen.Me survey) and Millennials are willing to spend an average of 18% more for clean beauty products (AlixPartners survey).
What is the future of Clean Beauty?
How will the market evolve?
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The MakeUp in LosAngeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center, from 9am to 5pm, for an amazing 5th edition!