MakeUp in World

2025 February, 12 & 13

LA Convention Center

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Clean Beauty – What is next?

MakeUp in LosAngeles 2020

Once a niche trend, Clean Beauty has become a mainstream phenomenon and has cascaded into all segments – from skincare to makeup – and retailers.

Propelled by consumers looking for transparency and authenticity, Clean Beauty morphed into a full-on tsunami. Today 94% of consumers read the ingredient label (Preen.Me survey) and Millennials are willing to spend an average of 18% more for clean beauty products (AlixPartners survey).

What is the future of Clean Beauty?
How will the market evolve?

The MakeUp in LosAngeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center, from 9am to 5pm, for an amazing 5th edition!