MakeUp in World

2025 February, 12 & 13

LA Convention Center

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Let’s talk about Sex (ual Wellness) & Beauty

MakeUp in LosAngeles 2018

Sexual Wellness is Big Business: the sexual wellness market is forecast to generate revenues of $39 billion by 2024, representing an annual growth of more than 7%, according to research from Arizton. Meanwhile, Research and Markets is predicting nearly identical growth rates for feminine hygiene, with values totaling $52 billion by 2023.

The categories’ growth potential is fueled by a boom in upstart indie players, direct-to-consumer models, subscription services, investment from major multinationals and a desire from consumers for products and self-care experiences that speak to their individual journeys. Indeed, many of these brands are indistinguishable from any other wellness or beauty brand.

Beauty and personal care are ideally situated to take part in this new generation of sex and sexuality, which unites such disparate categories as sex toys/accessories, hygiene products, lubricants and body oils, supplements, body-attuned skin care and more.

This panel discussion will feature a new generation of brands and packaging/design experts on the changing consumer attitudes and aesthetics of sexual wellness, shifting distribution and marketing models, the incorporation of emerging wellness trends such as CBD and “clean” products, cross-category strategies, the challenges of social media content restrictions, future growth opportunities and more…

The MakeUp in Los Angeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center for an amazing 5th edition!