MakeUp in World

2025 February, 12 & 13

LA Convention Center

Badge Request

Show News

CBD: Is there still time to “jump on the bandwagon”?

MakeUp in LosAngeles 2019

CBD has made an explosive entrance into the marketplace.

Never before have we seen a trend get traction and grow so quickly. Following the passage of the Farm Bill and its legalization of hemp cultivation, the market for CBD products in the United States has been growing at a breakneck pace.

While expansion is currently outpacing regulation that won’t be the case forever, when changes do come to how CBD products are licensed and regulated, they’re likely to be significant and quick.

This panel will explore trends in CBD, white space in the category, the regulatory landscape, and how to build a future-proofed CBD brand.

However, these products require unique packaging strategies, from contemporary design that transcends traditional pot-leaf motifs to childproof packaging to regulatory and retail channel requirements.

The MakeUp in Los Angeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center for an amazing 5th edition!