MakeUp in World

2025 February, 12 & 13

LA Convention Center

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Show News

MULA x LPLA unlocked – 2 shows: same place, same dates, and same vision

MakeUp in LosAngeles 2020

Since last year, MakeUp in LosAngeles and Luxe Pack Los Angeles are held jointly in February at the unusual venue that is the Barker Hangar. In 2018, more than 3.900 visitors have come the way to Santa Monica for the 2-day show. Now that a new edition is on its way, what is it to expect in 2019 from this collaboration ?

What a wonderfull partnership

Brands from all over the United States but also around the world answered the call: American and Canadian visitors of course, but also South American, European, Asian, Australian and even from the Middle East. There were also plenty of suppliers for brand owners to visit. The biggest names in the global subcontracting Beauty industry – ranging from color cosmetics, packaging and makeup accessories – had once again answered the call. No wonder it draw attention and had manufacturers and brands signing in right away for 2019!

The winning combination

Why have a MakeUp in and Luxe Pack joint show you might ask. Why not? It is a new combination twice as much exhibitors, innovations, trends, experts, manufacturers and brands! While MakeUp in gathers makeup and skin care ingredients, formulation, design, packaging, accessories and full-service, Luxe Pack offers a focus on creative luxury packaging.

The success of the show and the reason why so many participants are eager to join the adventure is that it’s an easy and user-friendly event: efficiency and quality are the key worlds here. Participants can meet all the current and relevant influencers in the industry alongside young entreprenors: juniors and seniors are gathered and conduct business, thus contributing to the dynamism of this ever-changing univers.

What you will find at this edition

The Innovation Tree has become a staple of MakeUp in. Its aim is to spotligh key innovations in terms of ingredients, textures and formulas. The Tree displays the innovations selected by committee experts out of all the exhibitors’ submitted products. Some of them will even premiere at the show! The innovations selected embody the latest market trends and the whole concept relies on the synergies between the intuitions, skills and expertise of the key actors of the industry.

Hundreds of innovations are also unveiled every year at Luxe Pack and to allow you to better understand the exhibitors’ expertise, the show proposes this year, the Luxe Pack Launch Pad. It is a real showcase of “who does what?” in the latest products launches! You can come and target your future suppliers thanks to the Luxe Pack Launch Pad and its interactive screen !

As part of the shows’ animations, the conferences have become a big part of the life of “MakeUp in” as they bring rich and awaited content to the participants. Thanks to accurate benchmark and a strong worldwide network, all the key subjects of the Beauty market are tackled during the conferences! Trends, information about the market, new ideas, millenials, formulation, packaging, success stories, brands… to name a few!

Get your invitation and come to MakeUp in LosAngeles to know more about: The Clean and Green Movement, The Inclusive brands, Creative design, Skin care formulas, Marketing to GenZ, datamining in the beauty industry, Luxury packaging and more to discover soon…

* let us know which one is yours…..