MakeUp in World

2025 February, 12 & 13

LA Convention Center

Badge Request

Show News

Harvest the Green Movement blossoms


Decoding, trends and guidelines at MakeUp in LosAngeles!

From Retailers to Brands, from a trend to a mainstream movement, the clean beauty movement took the market by storm. Influenced by the Wellness movement and propelled by a new generation of influencers, clean indie brands and retailers, this is one of the main topics for the future. Today, 59 percent of women over the age of 35 believe buying green beauty is important to them, while 73 percent of millennial women seek out cleaner, all-natural products (Source: Harris Poll Survey – Allure). Why is the Clean Beauty Movement on the rise? What is driving this phenomenon? How will this impact the future of beauty both in skincare and makeup?

MakeUp in LosAngeles, in close partnership with Luxe Pack will help you understand the rise of the Natural and Clean Movement in Cosmetics and to determine whether you are clean and green enough for your consumer.