MakeUp in World

2025 February, 12 & 13

LA Convention Center

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Unveiling the Color Wave 2020

MakeUp in LosAngeles 2022

A new snippet from MakeUp in’s conference program:

Continuing the unique collaboration between BEAUTYSTREAMS x MakeUp In, The Color Wave project is an expert study of color and identifies the key forecasted color for 2020. Announced one year in advance, this gives exhibitors and visitors privileged access to future information in order to anticipate consumer needs.

Join the BEAUTYSTREAMS seminar for the official unveiling of the key color for 2020. Our expert will explore the significance of the color and how it can be applied to different areas of color cosmetics.

Prepare yourself for the turn of a new décade!