MakeUp in World

2025 February, 12 & 13

LA Convention Center

Badge Request

Show News

Using Claims and Transparency to connect with consumers

MakeUp in LosAngeles 2018

The blockchain economy is here meaning full transparency matters ! Consumers are interested in EVERYTHING about the products they are using including whether they are safe yet effective, prompting some marketers to make claims that land them unwanted FDA / FTC attention.

Find out what are the claims most coveted by today’s consumers, what ‘buzzwords’ to stay away from and how brands can thrive when all elements come seamlessly together.

Stay tuned for more: new products, trends, market news and innovations!

See you soon at the Barker Hangar!