Show News

18/02/2020

Unveiling the Color Wave 2020

A new snippet from MakeUp in’s conference program: Continuing the unique collaboration between BEAUTYSTREAMS x MakeUp In, The Color Wave project is an expert study of color and identifies the key forecasted color for 2020. Announced one year in advance, this gives …

Conference, Trend

14/02/2019

Using Claims and Transparency to connect with consumers

The blockchain economy is here meaning full transparency matters ! Consumers are interested in EVERYTHING about the products they are using including whether they are safe yet effective, prompting some marketers to make claims that land them unwanted FDA …

Conference, Trend

29/01/2019

The 2019 Awarded IT Products are on their way!

Our glamourous Expert Committee has finally selected the 2019 MakeUp in LosAngeles products! But… we are going to keep the list secret until the show in February ! Don’t be upset because in the meantime, here is some info …

Innovation, IT Awards

09/01/2019

Don’t miss this new Colorful Rendez-Vous!

Innovations, trends, experts… but not only!Disover the many events within the show you cannot miss with our amazing partners! MakeUp in: Where Innovations grow on a Tree! Don’t miss MakeUp in LosAngeles’s Innovation Tree, which spotlights key innovations in …

Innovation, MakeUp, Skincare, Trend

29/12/2018

Innovations, West coast opportunities… Hear it from the pros!

MakeUp in LosAngeles is ONLY 6 weeks from now! And to help you survive this not-so-long wait, we asked our exhibitors what new products they were planning to reveal during the show and let’s just say… It’s going to …

Innovation, Supplier

23/12/2018

MakeUp in LosAngeles: Be in the KNOW…with our conferences – DAY 2

As always at the MakeUp in LosAngeles shows, an amazing conference program awaits you on the fringe of the show itself. Trends, brands stories, market news, innovations… All the “hot” subjects of the moment will be covered and explained …

Conference

22/12/2018

Be in the KNOW…with our conferences

Conference

16/12/2018

Get your dose of color… and innovations

The MakeUp in team is in pole position for the next edition of MakeUp in LosAngeles… Lots to share with you in 2 days! We asked our exhibitors what new products they were planning to reveal during the show …

Cosmetics, Innovation, Supplier

10/12/2018

110 exhibitors at MakeUp in LosAngeles, 110 unique business opportunities

We are so proud to welcome these 110 exhibitors during the next edition of MakeUp in LosAngeles held concurrently with Luxe Pack for the second time! Innovations and new products, trends, top-notch speakers, awards… Stay tuned for more information …

Supplier

05/12/2018

Harvest the Green Movement blossoms

Decoding, trends and guidelines at MakeUp in LosAngeles! From Retailers to Brands, from a trend to a mainstream movement, the clean beauty movement took the market by storm. Influenced by the Wellness movement and propelled by a new generation …