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10/05/2021

What you need to know about the Beauty Industry

Innovations, trends, brands success stories, market news and updates, consumers’ behaviour with beauty products, clean and sustainable beauty… are some of the big highlights of the amazing MakeUp in LosAngeles conference program. Visiting our shows is what you need …

Conference

05/05/2021

Branding and re-branding: Frederic Fekkai and the challenge to stay relevant and engaging in today’s markets

For almost three decades, Frederic Fekkai has shaped the international beauty landscape. Frédéric’s vision extended beyond running a salon when he realized that women spared no expense on their complexions, but the majority of haircare products were purchased at the …

Brands, Conference

30/04/2021

Joyful Activism: Breaking the Codes of Sustainable Beauty

It is not a secret.. As the industry evolves, eco-conscious and sustainable beauty has become fundamental. However, it is critical for actors of the Beauty Industry to evolve their approach to the topic. BEAUTYSTREAMS will present during MakeUp in …

Clean Beauty, Conference

26/04/2021

Clean Beauty – What is next?

Once a niche trend, Clean Beauty has become a mainstream phenomenon and has cascaded into all segments – from skincare to makeup – and retailers. Propelled by consumers looking for transparency and authenticity, Clean Beauty morphed into a full-on …

Clean Beauty, Conference

23/04/2021

Sustainable Packaging and Circular Economy in Beauty Packaging

Refillable and reloadable packaging formats are gaining ground in the Beauty Industry. How are packaging suppliers gearing their R&D to address this trend? In addition to a reduced carbon footprint, what are the opportunities for luxury brands and how …

Clean Beauty, Packaging

19/04/2021

What’s Next for Non-binary Inclusivity in today’s Beauty Landscape?

Gender Neutral and Gender Fluidity It surfaced in the 90’s with CK One and has evolved to mass acceptance proven by Fenty & Chanel’s current consumer targets amongst many others. During MakeUp in LosAngeles, a panel of industry experts …

Conference

14/04/2021

How to answer Indie Brands’ specific need in packaging and formulation?

Beauty activity has never been so intense and new key players have been shaking the market and changing all traditional methods. The rules are being reinvented every second and consumers are more and more attracted to the dynamic and …

Formulation, Indie brands, Packaging

11/04/2021

Let’s talk about Sex (ual Wellness) & Beauty

Sexual Wellness is Big Business: the sexual wellness market is forecast to generate revenues of $39 billion by 2024, representing an annual growth of more than 7%, according to research from Arizton. Meanwhile, Research and Markets is predicting nearly identical growth …

Conference

07/04/2021

CBD: Is there still time to “jump on the bandwagon”?

CBD has made an explosive entrance into the marketplace. Never before have we seen a trend get traction and grow so quickly. Following the passage of the Farm Bill and its legalization of hemp cultivation, the market for CBD …

Conference

04/04/2021

The radical behavioral differences between luxury and mainstream branding

A semiotic analysis will identify luxury’s two great obsessions during MakeUp in LosAngeles and discuss the resulting approaches and themes that characterize luxury brands. It will define a clear approach to building luxury brands: starting with brand world and …