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19/04/2021

What’s Next for Non-binary Inclusivity in today’s Beauty Landscape?

Gender Neutral and Gender Fluidity It surfaced in the 90’s with CK One and has evolved to mass acceptance proven by Fenty & Chanel’s current consumer targets amongst many others. During MakeUp in LosAngeles, a panel of industry experts …

Conference

14/04/2021

How to answer Indie Brands’ specific need in packaging and formulation?

Beauty activity has never been so intense and new key players have been shaking the market and changing all traditional methods. The rules are being reinvented every second and consumers are more and more attracted to the dynamic and …

Formulation, Indie brands, Packaging

11/04/2021

Let’s talk about Sex (ual Wellness) & Beauty

Sexual Wellness is Big Business: the sexual wellness market is forecast to generate revenues of $39 billion by 2024, representing an annual growth of more than 7%, according to research from Arizton. Meanwhile, Research and Markets is predicting nearly identical growth …

Conference

07/04/2021

CBD: Is there still time to “jump on the bandwagon”?

CBD has made an explosive entrance into the marketplace. Never before have we seen a trend get traction and grow so quickly. Following the passage of the Farm Bill and its legalization of hemp cultivation, the market for CBD …

Conference

04/04/2021

The radical behavioral differences between luxury and mainstream branding

A semiotic analysis will identify luxury’s two great obsessions during MakeUp in LosAngeles and discuss the resulting approaches and themes that characterize luxury brands. It will define a clear approach to building luxury brands: starting with brand world and …

Legacy brands

01/04/2021

2020 Futures: What are the trends to watch for the new decade?

From beauty, food and packaging developments, brands are adapting to the ever-evolving consumer landscape. This session will explore key trends from Wunderman Thompson Intelligence and highlight macro shifts that are dictating the major trends companies will need to be aware of to future-proof …

Trend

30/03/2021

Will these products still be the IT products of next year?

Last February, the MakeUp in LosAngeles participants got the chance to discover, on the Innovation Tree, makeup and skincare innovations selected by the Expert Committee. 30 products each one representing months of research and hard work from the best …

Innovation, IT Awards, Supplier

25/03/2021

128 business opportunities at MakeUp in LosAngeles next February!

Did you know.. That the color cosmetics market size in the US is set to grow USD 2.31 billion during 2018-2022 driven by new consumer behaviors, trends and demands. And that 46% of this growth will come from the …

Supplier

19/03/2021

Exhibitors’ innovation and beauty trends: gems of MakeUp in LosAngeles 2019!

The 4th edition of MakeUp in LosAngeles has closed its doors but the story has not ended yet! The 4500+ participants got the chance to discover, on the Innovation Tree, makeup innovation selected by the Innovation Tree Expert Committee. …

Innovation, Supplier, Trend

14/03/2021

Indie Beauty Brands, meet your Time to Market needs!

Beauty activity has never been so intense and new key players have been entering the market and changing all traditional methods. The rules are being reinvented every second and consumers are more and more attracted to dynamic, fun and …