MakeUp in World

2025 February, 12 & 13

LA Convention Center

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MakeUp in LosAngeles 2016

As always at the MakeUp in LosAngeles shows, an amazing conference program awaits you on the fringe of the show itself. Trends, brands stories, market news, innovations…

All the “hot” subjects of the moment will be covered and explained to you in great details!

Here is a little preview of the 1st day…

Wednesday February 27th, 2019

9:10am – 9:15am: Welcome and Introduction of the 2 days of key notes and round tables
by Charles-Emmanuel Gounod and Linda Villalobos

9:15 am -10:00 am: Creative Design Direction: Key Trends For Autumn/Winter 2020/21
by Alison JENSON, Head US Analyst, STYLUS

10:15 am -11:00 am: Transparency & Claims
Round table moderated by Pamela Jo Busiek, President of ICMAD with the participation of:
– Chris Birchby, Chief Eco Entrepreneur & Founder of COOLA Cosmetics
– Jennifer Stansbury, Managing Partner at The Benchmarking Company
– Craig Weiss, Co-CEO and President of Consumer Product Testing Company

11:15 pm – 12:00 pm: Marketing To Gen Z: Driving Profitable Growth
by Jeff FROMM, Marketing Strategist, President, Forbes Contributor, FUTURECAST

1:00pm – 1:45pm: Data Mining, Near Field Communications (NFC) and other Digital Solution; is it the new Gold Mine and how to exploit it?
Latest digital solutions to support brands presented by:
– Gary Montalbano and Erwan Leroy, Co-Founders of CMSmartConnect

2:00pm – 2:45pm: Additive manufacturing: What’s on the horizon for luxury packaging?
This conference will aim to give packaging suppliers and luxury brands a clear picture of how 3D printing can impact their product development: reducing time to market, costs and boosting design possibilities. It will address the limits of the technology today and more importantly how 3D printing is poised to develop in the near future.
Moderated by Alissa Demorest, Editor-in-Chief, Forme De Luxe
– Christophe Guesnet, Purchasing Strategy and Packaging Development Director

3:00 pm – 3:45 pm: Beauty trends 2010 by Nelly Rodi
Conference by Luc-Dominique Demettre, VP at Nelly Rodi Inc. in NY

4:00 pm – 4:45 pm: Influencer Packaging Session
Panel of Influencers turned Brand founders developed by American Influencer Association

Stay tunned for more info about the top-notch speakers for you at MakeUp in LosAngeles