MakeUp in World

2023 February, 16 & 17

From 9am to 5pm - LA Convention Center

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Enjoy an insightful conference program!

MULA23-CONFERENCES

We have prepared a packed conference program to provide you with valuable insights into global beauty market trends for skincare and makeup brands, as well as hybrid requirements, led by an exclusive panel of international experts behind names such as Haus Labs by Lady Gaga, Danessa Myricks, Beautycounter, Society of Cosmetic Chemists… just to name a few.

Prepare now your visit by selecting the conferences you want to attend and meet us at MakeUp in LosAngeles at the LA Convention Center.

We can’t wait to welcome you on 16 & 17 February 2023!

THURSDAY, FEBRUARY 16TH

10:00am – 10:45am
THE NEW TECHNOLOGIES FOR SKINCARE
• Karen Young – CEO – The Young Group
• Edson Barros – Director Marketing, Innovation , R&D – DSM
• Jim Berkrot – Vice President Marketing – Mitsui & Co. (U.S.A.), Inc.
• Walter Dwyer – Founder & CEO – Cosmopak USA LLC

11:00am – 11:50am
GREEN SERIES – PART 1: THE IMPACT OF LIFE CYCLE ASSESSMENT FOR REALISTIC SUSTAINABLE PACKAGING EXECUTION
• Rose Maylen – Sustainability Analyst – WAP Sustainability
• Lydia Schreiber – Sustainability Analyst – WAP Sustainability
GREEN SERIES – PART 2: IS BEING 100% SUSTAINABLE POSSIBLE?
• Anthe Angelides – CEO & Founder – Oneiro
• Anthony Rossi – EVP Business Development – TerraCycle & Loop

12:00pm – 12:45pm
THE FUTURE FACE OF BUILDING BEAUTY BRANDS – BEAUTYMATTER
• Kelly Kovack – CEO & Founder – BeautyMatter
• Kelly Coller – CMO – Haus Labs by Lady Gaga
• Luana Bumacher – CMO – Beautycounter

1:00pm – 1:45pm
IMPACT WITHIN THE METAVERSE: A PRIMER
• Jeb Gleason-Allured – Content Director – Allured Business Media and Global Cosmetic Industry
• Ooli De Villele – Founder – Meta Mementos
• Emily Safi an-Demers – Editor – Wunderman Thompson Intelligence – Brent Lindberg – Founder – Fuseneo

2:00pm – 2:45pm
INNOVATION CONVERSATION: HOW SUPPLIERS AND MANUFACTURERS DREAM UP, DISCOVER, AND DEFINE WHAT IS NEW IN BEAUTY
• Deanna Utroske – Beauty Industry Media Consultant – DeannaUtroske.com
• Gaëlle Andre – EVP R&D, Innovation and Technologies – MS Beautilab
• Emanuele Mazzei – CEO – Lumson USA
• Anisa Telwar Kaicker – Founder & CEO – Anisa Companies
• Aline Roland – Marketing Director – Albéa Cosmetics & Fragrance
• George Rivera – Chief Executive Offi cer – Kolmar USA

3:00pm – 3:45pm
CULTURE PULSE: DECODING THE LATEST CONSUMER BEHAVIOR
• Emily Safi an-Demers – Editor – Wunderman Thompson Intelligence

4:00pm – 4:45pm
HOW TO BECOME A MILLION $ BRAND
• Ana Allen – Beauty Expert, Consultant – ID Brand Architect Lab
• Alexandra Klea – Founder – Alexandra Organic
• Ewelina Aiossa – Co-founder & CMO – Clinical Skin
• Leah Vairo – Co-founder & Vice President – Darya Hope
• Dia Foley – Founder – Community Sixty-Six

FRIDAY, FEBRUARY 17TH

10:00am – 10:50am
UNEARTHING BRAND WHITE SPACE FOR PACKAGING AND E-COMMERCE – WORKSHOP
• Sheri Koetting – Founder – MSLK

11:00am – 11:45am
THE FUTURE OF SOCIAL MEDIA
• Daniela Ciocan – Founder – Access Beauty Insiders
• Liz Kennedy – Founder & President – Beauty Magnet
• Julissa Bermudez – Founder – República Skin

12:00pm – 12:45pm
SUSTAINABILITY BEYOND THE BOTTLE
• Akemi Ooka – Head of Global Supply Chain Resources – IBA
• Victor Casale – Co-Founder – Pact Collective
• Tim Bohlke – Director of Sustainablity – Resource Label Group – Blake Chapa – Packaging Lead, Operations – COOLA
• Danielle McWaters – Creative Designer & Founder – DesignSake Studio

1:00pm – 1:45pm
EMPOWERING CREATIVITY: HOW DANESSA MYRICKS DISRUPTED BEAUTY
• Danessa Myricks – Makeup Artist, Photographer, Creator – Danessa Myricks Beauty
• Leila Rochet – CIO – Cosmetics Inspiration & Creation

2:00pm – 2:45pm
BEST PRACTICES FOR DEVELOPING PACKAGING IN A FAST-MOVING ENVIRONMENT
• Jessica Abrams – Executive Director & Head of Product Development – Summer Fridays
• Robert Bulla – Director of Engineering & Innovation – APC Packaging
• John Morgan – Director, Packaging Engineering – Olaplex
• Nikia Brown – Director Packaging Development – Beautycounter

3:00pm – 3:45pm
INGREDIENT TRENDS: FROM TRIED AND TRUE TO HOT AND NEW – SOCIETY OF COSMETIC CHEMISTS
• Valerie George – President & Chief Creator – Simply Formulas
• Hayley Hoff man – CEO & Founder – Dandi Day
• Mallory McMahon – Sr. Director, Research & Innovation and Beauty Product Development – The Honest Company
• Kenton Hipsher – Associate Director of Sales | North America – Geltor

4:00pm – 4:45pm
PACK PLAYERS LAUNCH SESSION