Refillable BEAUTY 2.0 – how to attract consumers and guarantee the success of refills

The pharma-recharge consortium, formed in October 2022, has already launched several cosmetic refill systems after a conclusive trial carried out from June to October 2023, in the Carré Opéra pharmacy. What are the lessons learned from this first major solution put on the market? What were the main challenges in creating a refill solution adapted to different brands and different galenics. What is the key to successful consumer adoption? With the help of testimonials and case studies we will demonstrate the interest and potential future of recharging in the beauty sector.