MakeUp in World

2025 June, 18 & 19

From 9am to 6pm - Carrousel du Louvre, Paris

Badge Request
Exhibit

Winners and nominees of the 2022 IT Awards

21 new skincare and makeup products were nominated this year for the MakeUp in Paris Innovation & Trends (IT) AWARDS, among more than 80 products submitted to the competition in the following categories: accessory, formulation, turnkey service and packaging.

9 international experts, members of the jury, met last May to test these nominated products in order to give an IT Award to the most innovative and trendy accessory, formula, full service and packaging.

Discover the 4 winners 2022

ACCESSORY IT AWARD

RAPHAËL MAKEUP BRUSHES

THE OCEAN BRUSH

RAPHAËL MAKEUP BRUSHES

Booth K44

Brush whose handle is made of 50% shell and 50% bioplastic recovered from the castor plant. The head is made of 65% recycled fiber from PET bottle waste and 35% raw fiber.

FORMULATION IT AWARD

PHARMA COS SRL

AGELESS SERUM

AGELESS SERUM

Booth J2

A solid texture that glides onto the skin and transforms into a nourishing serum. An easy-to-use and portable skin care product designed to promote healthy aging of the skin, improving its appearance.

TURNKEY SERVICE IT AWARD

CHROMAVIS FAREVA

FLEXXXY PALETTE

FLEXXXY PALETTE

Booth A34

A novel make-up concept based on flexibility and water that combines an extra-flexible packaging and a disc-shaped formula with a high degree of flexibility and resistance to deformation that makes it virtually inert to any stress during use.

PACKAGING IT AWARD

APTAR BEAUTY + HOME

PRIVATE REFILL

3

Booth L30

Lipstick mechanism for smart and aesthetic refills. It connects with a single click to a specific lipstick base and features a patented security key unique to each client and project. Brands can be assured that their refill cannot be used alone or with another lipstick mechanism.

Discover the 3 crushes of 2022

COUP DE IT AWARD FULL SERVICE

OPAC

FULLCYCLE ANTI-OX BOOST

FULLCYCLE ANTI-OX BOOST​

Booth C10

A 100% recycled emulsion, from the formulation matrix to the active ingredients, associated with an ecological packaging system. The matrix is composed of raw materials with a common aspect: they are derived from the transformation into functional cosmetic ingredients of essentially discarded food by-products.

COUP DE IT AWARD FORMULATION

DAITO KASEI EUROPE

TEENS COSMOS WATERY FOAM FOUNDATION

TEENS COSMOS WATERY FOAM FOUNDATION

Booth D25

A two-phase formulation that combines the properties of a foundation with a very natural finish, particularly suited to young skin, and a moisturizing serum. It is easy to blend thanks to the use of silica-treated pigments (COSMOS certified) that allow for very good dispersibility in water. Without propellant, its airy foam texture is obtained from surfactants of vegetable origin.

COUP DE IT AWARD PACKAGING

FR&PARTNERS

KERAMI

KERAMI

Booth L34

A range in ceramic, a timeless material contributing to a new sustainable approach to luxury in the world of beauty favoring a refined design while maintaining a prestigious appearance.

Discover the 2022 Formulation Nominees

Sophisiti Mate
AIRCOS, GROUPE ANJAC - SOPHISTI-MATE

Talc-free foundation powder formulated primarily from rice used in the form of oil, powder and rice bran wax.

Booth J32

Metal One V3
TRENDCOLOR - Metal-ONE e/s

A bold and shimmering effect obtained from a formula combining a new generation of polymers with an emollient from renewable plant sources.

Booth K20

Brightness Whipped Cream
SICAF, GROUPE ANJAC - BRIGHTNESS WHIPPED CREAM

A 98% natural air texture that renews the sensory experience while providing a hybrid benefit: it gives radiance and comfort to the complexion and cares for the skin by moisturizing and nourishing it.

Booth J32

Cb7144ef4f19 G Vitality
B. KOLORMAKEUP & SKINCARE - VITALITY CO-CREATION CHANGING OIL

A hyper fluid oil formula designed to cover all the different stages of the beauty routine by transforming into a cream or serum as needed.

Booth A24

Waterdrop Dazzle Stick
GOTHA COSMETICS - WATERDROP DAZZLE STICK

This stick refreshes the skin while illuminating it with a veil of color, shimmering and reflecting.  Its hydrogel-like texture is obtained through an innovative blend of crystals and special gelling agents. Its formula is enriched with a sugar complex identical to that of the skin, to better preserve it.

Booth K36

Crescendo 16720 Copia
CHROMAVIS FAREVA - CRESCENDO – Hydra-Activated Foundation

A hybrid foundation with a hydro-activated formula that releases a boost of benefits when removed with warm water. This removal care property is based on the presence of micelles that lock in the removed color and activate the moisturizing and anti-oxidant qualities of a sage concentrate.

Booth A34

Discover the 2022 Turnkey Service Nominees

Maori Gold Eyeliner & Kajal
FABER-CASTELL COSMETICS - MAORI GOLD EYELINER & KAJAL

An ultra-long lasting pencil formulated with carefully selected natural and vegan ingredients from sustainable sources: free of palm oil derivatives, micro-plastic particles and preservatives.

Booth C3

Crystal Soap Pic
ANCOROTTI COSMETICS - CRYSTAL SOAP

A playful and practical solid cleanser made of a vegan gel formulated with 97% ingredients of natural origin.  A care and wellness product with a pigment-free texture, it improves skin oxygenation to make it healthier and happier with a yoga-like effect.

Booth A23

Kajal Oak Pencil
ANYA COSMETIQUES S.R.L. - KAJAL OAK PENCIL

The wood-plastic composition of this waterproof pencil is based on bio-cellulose fibers, bio-polyethylene made from cane sugar and lignin. Formulated with sustainable charcoal powder, it gives a semi-matte finish.

Booth L31

Try On Safe (i.t.o.s.) Lipstick Tester
ANYA COSMETIQUES S.R.L. - TRY-ON SAFE (I.T.O.S.) - LIPSTICK TESTER SINGLE USE

Designed for a phygital experience: it allows you to test the lipstick directly on your lips and contains a QR code linking the tested product to e-commerce sites, tutorials or other media.

Booth L31

Discover the 2022 Packaging Nominees

Bottoms Up Stick Refillable
CTK COSMETICS - BOTTOMS UP STICK

A large part of the contents of a lipstick is wasted, as the part retained by the inner cup cannot be used. This component allows the remaining contents to be used in a second propulsion cycle.  Avoiding waste and reducing the use of water when recycling the containers, it becomes more ecological.

Booth E9

Brivaplast Timsl Click
BRIVAPLAST GROUP - THIS MY SECOND LIFE! CLICK 'N GO MASCARA

A PCR recycled material version of a mascara with a one-handed “click” system for opening and closing that replaces the traditional two-handed cap screwing. Initiating a fun, quick and easy gesture, it is also useful for people with physical disabilities.

Booth M4

Cactus Leather 1080x1080 1
INTOPS CO., LTD. - CACTUS LEATHER CUSHION FOUNDATION TABLET

Use of a cactus leather obtained from harvested leaves washed, crushed, then pressed with materials necessary for their fibering. The sensory pleasure of the material is reinforced by a pattern in relief.

Booth D9

Scalp Coverage Hair Powder Container
WORLD SPONGE - SCALP COVERAGE HAIR POWDER CONTAINER

Scalp covering powder container that allows you to spray the contents onto the thinning area without fear of it flying away. It adds volume and fluffiness to hair without rushing it. Includes a comb attached to the container, it is very easy to carry and use comfortably anywhere.

Booth E13

Discover the 2022 Accessory Nominees

Leonard X Zone K Kabukis
LEONARD BRUSHES - INNOVATIVE BRUSHES MADE WITH "OWN CLIENT'S WASTE"

Handle made with a new material developed by the company ZONE K composed of a minimum of 70% recycled material from industrial cosmetic waste coming from customers or brands of Bullier SAS.

Booth K44

Dual Density Sponge 06
TAIKI COSMETICS EUROPE - DUAL DENSITY BLENDING SPONGE

A dual-density sponge designed to be a complete makeup tool for the complexion: the low-density side provides great comfort, and the other, denser side allows precise application of different textures (fluid, pressed powder).

Booth K13

Mixmatch Ecobrush 05
TAIKI COSMETICS EUROPE - MIX&MATCH ECOBRUSHES

A minimalist and easy to use 10, 15, 20 brushes with only 3 wooden handles and interchangeable head pieces that simply snap on and off. 

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Booth K13