MakeUp in World

2025 June, 18 & 19

From 9am to 6pm - Carrousel du Louvre, Paris

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Aimara Coupet

Aimara Coupet



Aïmara has more than 20 years’ experience in the Beauty Industry. Multi-Racial she was born in Martinique of Afro-Caribbean and French descents and grew up in Canada before moving to Paris 18 years ago. Graduated from HEC Montreal Business School she started her career in 2020 at L’Oreal Canada as Product Manager for Makeup. She then moved to Sephora’s global headquarter in Paris to develop Sephora Collection’s product lines. 6 years later, she took over the Head of Product Development and Marketing at blackUp Cosmetics, a French Indie makeup brand dedicated to women of color, where she built a unique expertise as Brown and Black Skin Specialist.

In 2016, working as a well-respected independent specialist for product development and complexion expertise, she started a mission with a French Lab on a very innovative formulation to create a silicone free, cucumber water-based foundation… She got totally passionate about creating makeup to really respect skin balance and improve skin condition. She then got introduced to the skin microbiome by a French Doctor in Biology with whom she started introducing encapsulated active probiotics into her makeup products. BE+RADIANCE Healthy Makeup was born in 2020 at the intersection of her lifetime engagement for inclusivity and career expertise in innovation for Beauty.

Thursday 30 May - 12:30

Beauty Tank – Makeup focus

Wednesday 29 May - 12:30

Beauty Tank – Skincare focus