MakeUp in World

2025 June, 18 & 19

From 9am to 6pm - Carrousel du Louvre, Paris

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Eden Goethals

Goethals Eden Picture


Beauty Lead

With over 10 years’ experience in ad-tech and digital marketing, Eden is currently responsible for the Beauty vertical at TikTok. For the past 4 years, her team has been supporting cosmetics brands in their strategy on the platform, to help them achieve their marketing objectives; by combining creative collaborations, owned advertising and media activations.