MakeUp in World

2025 June, 18 & 19

From 9am to 6pm - Carrousel du Louvre, Paris

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Sophie Strobel

Sophie Strobel


Marketing & Communication Consultant

Engineer in biology and biotechnologies, specialized in cosmetology and expert in communication, Sophie Strobel is a true Swiss army knife who masters the technical, marketing and commercial realities of the cosmetics industry.

SoCosmetic!, the agency created by Sophie in 2009, supports companies of all distribution channels and all sizes such as Garancia, Paula’s Choice, Aime Skincare, Talika, Biotherm, Oh My Cream, Esthederm, Le Petit Marseillais…, or more recently the startup Mimétique.

Sophie’s 360° expertise and large network allow her to carry out different types of missions: consumer intelligence and studies, innovation and industrial property, brand positioning, product development, scientific communication, influence and social networks strategies, etc.