MakeUp in World

2024 May, 29 & 30

From 10am to 6pm - Carrousel du Louvre, Paris

Badge Request


The Winning Formula: Exploring Key Success Factors of DTC (Direct-To-Consumer) Beauty Brands

Thursday 30 May

Make up & skincare DTC brands are driving more and more buzz amongst Gen Z & Millenial consumers, particularly on the US market .. what’s driving their desirability ? Is it the secret sauce they infuse in their products ? A perfect mastery of social networks & Gen Z communication cues ? Using the power of Social Intelligence & leveraging our Dynvibe expertise, we’ll dive into the key success factors of these rising stars & share some actionable insights on how to resonate in the beauty space !

Pierre Ripoll

Beauty Trends & Influence Analyst


Marie-Alix Robert

Account executive & Beauty industry lead